Today, managing your online reputation is a vital part of protecting your brand. Yext can help you to do just that. Reputation monitoring tools to help manage your reputation are getting more advanced over time.
Yext is a digital tool that enables you to monitor and respond to reviews about your business. You can also use it to generate authentic reviews.
What’s more, it can help you to acquire those reviews directly from your customers. The tool also allows you to add positive reviews to your website.
Yext integrates directly with review sites across the internet. You can see all the interviews about your business across the entire internet using only one dashboard.
Read our Yext review to decide whether you should use the application.
Managing Your Brand With Our Yext Review
To begin, it helps to understand a bit more about how Yext works. Yext is one of several reputation marketing software offerings available on the market. It will help you to build and improve your online reputation.
Today, maintaining a positive online reputation is a marketing best practice. By doing so, you can attract new business. More importantly, you can help your business to grow by maintaining a positive image online.
Companies that maintain their online image have a strong and profitable brand. Still, it’s nearly impossible to keep an eye out for every time that someone mentions your company name online. A tool such as Yext, however, can help you greatly in this regard.
A growing number of companies are embracing reputation management software to help with handling customer issues.
They’re also using this resource to gauge their online reputation. More importantly, reputation management software enables them to improve their reputation.
Furthermore, you can take advantage of the information generated by this powerful tool. It will enable your company to develop actionable steps.
Your marketing team can use this information to explore opportunities for improvement. Ultimately, reputation management software is a formidable instrument that can help you to maintain a positive online reputation.
Making the Most of Yext
The top benefit of Yext is that it allows you to submit your company to 55 business listing services.
These listings will give your company more credibility with Google. Furthermore, it will help to improve your standing with local search engines.
A handful of consumers might use obscure search tools such as Citysearch or Superpages to find information about your business.
However, in most cases, it’s not likely. In fact, there are few consumers today that still use local search directories.
With the exception of Yelp, these kinds of directories have mostly fallen by the wayside. Instead, most of today’s consumers start their search for a local business using Google.
However, Google doesn’t forget anything. In other words, Google keeps an eye on every local search directory on the internet. In the eyes of the Google bot, more local directory listings equate to more credibility.
Herein lies the biggest benefit of Yext. With it, you can list your business on every local search directory in a relatively short amount of time.
In turn, you can boost your local ranking on Google. As you well know, Google is the most frequently searched local directory in the world.
Benefits of Yext
Yext also enables you to perform sentiment analysis. You can do so with the intelligent review response feature.
This tool enables you to search for reviews about your business using specific keywords. These keywords will serve as building blocks.
The building blocks will help the program to determine underlying sentiments. With this information, you can develop personalized and on-brand responses to customer reviews.
You can also take advantage of Yext Knowledge Assistant. This tool allows you to manage the published facts about your company. Yext Knowledge Assistant makes it easy to manage the public-facing information about your brand.
However, there’s no need to download an app to manage your brand information. You also don’t need to log into your Yext account. You can communicate with the tool using SMS messaging or Facebook Messenger.
Also, Yext is cautious when it comes to offending the Google bot. In other words, it doesn’t scrape consumer-facing review services.
Instead, Yext scans publisher databases. By using this method, the program will not negatively affect your local SEO rankings.
What You Can Do With Yext
Encountering online spam or malicious reviews tied to your business can prove frustrating. These kinds of unfair comments affect your online brand reputation.
For this reason, a growing number of companies have made managing their online reputation a normal part of their online marketing activities.
Using Yext, this task is much easier. Yext online review monitoring makes it possible for you to keep track of all mentions, ratings, and reviews of your business across the entire internet at once.
With the tool, you can rest a little easier knowing that you’re on top of all listings that involve your company.
Yext can even help you with bad reviews. In this case, the tool can help you monitor and respond to negative reviews and protect your brand reputation.
Also, you can use Yext to optimize your online brand for voice search. Today, about half of all consumers use voice search on apps such as Alexa, Siri, and Google Assistant. These tools make it easier to search for information about services and goods.
Accordingly, it’s vital to optimize your listings for these tools. If not, you’re missing out on more than half of the potential leads in your area. With Yext, however, you can overcome this problem.
Yext features a robust toolset that allows you to make your listings compatible with voice search optimization. When people use voice search for information such as your location, hours, or offerings, your results will show up in search engines more easily.
Pros and Cons
The best part about Yext is that it allows you to track all your online information using one convenient dashboard. You can also use the dashboard to make changes to your listings.
For example, you can change your business name, address, or phone number. In fact, you can adjust any important business information using the Yext dashboard. By doing so, you can keep your listings fresh.
Yext makes it easy to update your business listing information at any time. More importantly, it helps you to purge inaccurate information about your company from the internet.
Yext is a powerful tool. However, it’s true that “you get what you pay for.”
With this in mind, Yext isn’t cheap. The company offers subscription packages that can cost anywhere from $200 to $1,000 per year. Also, the subscription auto-renews.
However, there is a caveat involved in how it works. If you cancel your subscription, the platform will remove any changes that it’s made during your subscription.
For example, you may have used Yext to create your listings across all 55 local business directories. In that case, those listings will disappear when your subscription ends.
In a sense, you’re renting Yext to maintain the reputation of your business. However, the benefits far outweigh the costs—and the commitment.
It allows you to track your online reputation in a way that you could never do manually—at least not on your own. If you have a marketing team, the application will save your company a ton of working hours on reputation management. In this regard, Yext pays for itself.
What Marketers Think About It
Marketers who’ve used Yext have good things to say about the platform. Firstly, it offers exceptional customer service. The customer service team will help you to use the product successfully.
Yext users say that the company’s customer service team has excellent product knowledge. Also, marketers say that this tool helps them to reach more customers online.
Furthermore, say marketers, its online review monitoring serves as a powerful, personalized search engine that allows them to keep a watchful eye out for mentions of their brands.
More importantly, it makes it easy for companies to make sure that potential customers have the right information.
In addition, marketers say that Yext is a massive timesaver. What’s more, it enables companies to manage their reputation—even in the middle of a rapid growth spurt.
Accordingly, this is a great tool for generating positive reviews directly from your customers. Even with hundreds of locations, you can use Yext to keep track of your online reputation.
Your Partner in Digital Marketing
After reading our Yext review, you can better determine if you should use the application. We've also shown you how you can use it to generate authentic reviews. However, you can always learn more about marketing your business.
