January 5

Wistia vs Vimeo – Which Should You Choose?

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Video hosting has become immensely popular in the past few years. It’s a great way to present the services of your company in a catchy form.


If you’re a small business that’s looking to get your message out in an effective manner, you might want to look into the best video hosting. Videos help you to engage your audience and form a connection with them in a way that’s just not possible with blogs.


Most companies hire a team of professionals to capture and edit their videos. Depending on what type of video you’re making, this process can either take a week to complete or it can even go up to a couple of months.


You don’t want a video like this to go unnoticed, so you’ll need to do as much research as possible to make sure that your message doesn’t get buried in the mountain of content that is on the internet. To do this, you need to use the right video hosting sites.


You’ve probably heard of some of these sites before and you might have even used them. Although some sites are larger than others, all of them reach a wide audience. You need to ask yourself is how you will make sure your videos get to your target audience.


We will give you a rundown of two of the most popular video hosting sites on the internet today, Vimeo and Wistia.  This run down touches on the main features of these sites and why they would be beneficial for you. 


What are the Main Reasons to use These Sites for Video Hosting? 


There are a few similarities between these sites that will help you learn more about their overall uses.


Firstly, both of these sites have all the basic features of any video hosting site, like certain essential video player functions, and the ability to look at the number of people that have watched your video.


Furthermore, both of these sites are designed to draw in a more professional crowd as opposed to their largest competitor, YouTube.


However, aside from this, there are many differences in the way these sites function. Let’s look at the aspects of Wistia vs Vimeo in more detail.


AFFILIATE DISCLOSURE: We reference companies in this article because of their relevance and often due to partnerships. As you click on links to those partner sites, our company may be remunerated. This support helps our site so we can keep bringing you the best answers for small business.


Wistia


This is a site that is geared entirely towards marketing companies. They enable their crowd to use marketing tools to get their message across in a fast and effective way.


The target audience of Wistia is much more business-oriented, so the entire site is set up to cater to companies and not casual video watchers.


Vimeo


If you’re looking to cater to an audience that appreciates good filmography, Vimeo is for you.


Although Vimeo doesn’t cater to a target audience that is as large as YouTube, it is still designed to entice both casual fans and professionals. This is probably why Vimeo is the second-largest video hosting platform on the internet.


Now that you know a bit about both of these sites, let’s get down to the details: how do they fare when compared to each other?


Wistia Pros And Cons

Pros

  • Great SEO oriented interface that will allow you to reach your target audience
  • It is meant for companies and has a niche audience
  • Excellent marketing tools to help you to engage with your customers
  • Wistia's video analytics features are extremely intricate, and they allow you to map the parts of your video that get viewed the most

Cons

  • The premium version is 99$ a month so it can be a bit costly
  • This video hosting site doesn’t have a viewing platform of its own and thus you won’t get a ton of third-party watchers on your videos

Vimeo Pros And Cons

Pros

  • The site is designed to host gorgeous videos with high-quality filmography
  • It draws in a substantial viewer base that includes both casual and professional viewers
  • Vimeo has premium versions that are much cheaper than Wistia, starting at $7 and going all the way up to $75
  • The video player is designed to be as easy to use as possible so that a wider audience can enjoy the content

Cons

  • Might not be ideal for businesses looking to draw in a business-minded audience
  • It doesn’t have the SEO tools that are available in Wistia, and the video analytics data is not very detailed

The Final Verdict


It is clear that both of these video hosting sites have their plus points. At the end of the day, in the battle between Wistia versus Vimeo, there is no objectively better site between the two. Bear in mind that both of these businesses have their own groups that they target.


To sum it up, if your company wants to appeal to more business-minded individuals that are interested in purely corporate related content, Wistia would be your ideal choice.


However, in case you’re interested in an audience that is looking for artistic videos, Vimeo is your best bet. Vimeo is also able to draw in more casual viewers than Wistia.


We hope that we have helped you decide which of these best video hosting sites is for you.


Keep in mind that, at the end of the day, you need to figure out who your target audience is. Once you’ve worked that out, making your decision should be easy. 

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