February 15

What Is The Best AI Video Maker For Your Small Business?


The best artificial intelligence (AI) video maker for 2023 is still undetermined, but a few contenders are emerging.

With the increasing popularity of automatic video creation and video content, there is a growing demand for tools to help creators produce high-quality videos within minutes without spending hours in front of a computer.

Many companies and startups are developing AI-powered video makers that can create videos "with ease"—from scratch or edit existing videos to make them more engaging. This allows you to make top-notch videos without prior video editing experience.

AI video software production smartphone

AI video makers will be able to meet this demand by using artificial intelligence to generate realistic simulations of real-world environments and scenarios. This will allow creators to focus on other aspects of their videos, such as storyboarding and editing.

In addition, artificial intelligence helps create videos tailored to an audience's specific needs. For example, if a creator wants to target a younger demographic, they can use artificial intelligence to generate videos that feature youthful characters and storylines.

Here is the most important fact to know now: You're seriously missing out if you're not using an artificial intelligence (AI) video generator.

Here's why:

You'll never have to worry about filming a video yourself again. Let the machine do the work for you!

AI video generators are super convenient - you can create a video in minutes without worrying about editing or post-production.

Endless possibilities - with an AI video generator, you can create any video you can imagine. So whether you want to create a promotional, educational, or just something for fun, an AI video generator is the perfect tool for the job.

You'll be blown away by the quality of the videos you can create. With today's technology, AI video generators can create stunningly realistic videos that look just like a professional crew filmed them.

And best of all, using an AI video generator may seem expensive, but when you add it all together, it is affordable. Compared to traditional video production methods, AI video generators are a fraction of the cost - so you can create high-quality videos without breaking the bank.

In 2023, the best AI video maker will be the one that can create videos that are both realistic and engaging, while saving time. While the best AI video maker for 2023 is still undetermined, a few contenders are emerging. Find our favorites here (and in the meantime, stay tuned because as we get deeper into 2023, we'll be sure to update our findings):

AI Video Generator Tools

AI video editing

AI video generators are software programs that automatically generate videos based on text data. They're used by businesses looking to explain complex concepts in simple language and by individuals looking to make compelling online videos.

AI-generated videos can be used for a variety of purposes, including:

  • Explaining complicated topics like business processes or technical procedures
  • Creating tutorials for products or services
  • Presenting information about a company's history or mission statement

AI can produce high-quality videos that look professional. However, it's important to choose the right AI for the job. There are a lot of different AI applications out there, and not all of them are created equal. Make sure you do your research and select an AI that is well-suited for video creation.

AI-created videos may differ from traditional videos. For example, they may be shorter or have a different structure. But if you're open to experimenting, you may be surprised at the results.

Remember that AI is still evolving, so technology is constantly changing. This means that the videos you create today may be outdated tomorrow. But if you're willing to stay on top of the latest trends, you can always create high-quality, engaging videos with AI.

What Are Automated Video Creation Platforms?


If you're like most people, you probably think of automated video creation platforms as those cheesy templated videos with bad stock footage and worse voiceovers. You know the ones - they always seem to start with a sweeping drone shot of a cityscape or some other generic background, followed by a series of shots of people smiling and doing business-like things in slow motion.

Then, overlay all that with a peppy voiceover promising to "revolutionize your industry" or some such nonsense, and you've got a typical automated video.

These days, however, automated video creation platforms have come a long way. With advances in artificial intelligence and natural language processing, they can now understand your video content and create custom videos that are far more engaging than their predecessors.

So if you're looking for a way to create professional-quality videos without breaking the bank, an automated video creation platform may be just what you need. Not all platforms are inexpensive, but for the price of a single professional video, you could easily generate dozens (or even hundreds) of high-quality videos using an automated platform. And that could end up being a very wise investment indeed.

Key Benefits

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As anyone who has tried to make a video knows, it can be time-consuming and frustrating. First, you have to come up with an idea, film the footage, edit it all together and hope that the final product is something people will want to watch. So it's no wonder many people put off making videos altogether.

Automated Video Creation

Enter automated video creation AI. These new video generators promise to take all the hassle out of video creation, allowing users to automatically input their desired facts or message and generate a professional-looking video.

While the technology is still in its early stages, it's easy to see its potential. For example, imagine creating a marketing video or product demonstration with just a few clicks of a button. No more hours wasted filming and editing footage that may never be used. Instead, select your input, hit generate, and voila - instant video.

Of course, there are still some kinks to be worked out. For example, the videos generated by AI are often stiff and awkward, lacking the polish of a professionally produced video. And they're not likely to replace human storytellers anytime soon. But for those who need an efficient way to communicate a message or piece of information, AI-generated videos may be just the thing.

Improved Quality

We all know video quality has come a long way in recent years. But what about the future? Well, according to some experts, the quality of the video is only going to get better. In fact, by the year 2023, it's predicted that the average video will be four times as sharp as HD-quality video today.

And that's not all. The experts also believe that video will become more realistic and lifelike, with more accurate colors and better lighting. So if you're planning on making any videos in the future, you might want to start saving up now for better equipment.

Increased Engagement

As the world becomes increasingly digitized, so does how we communicate. More and more, we are communicating through screens instead of in person. This trend will only continue as video calling applications become increasingly popular.

However, this shift has not been without its challenges. One of the main issues is that it can be difficult to maintain eye contact with someone when you are looking at a screen. This is where the increased engagement of 2023 AI video makers comes in. This innovative software uses artificial intelligence to help you make eye contact with the person you are talking to, even if they are on a different screen.

As a result, you can have more natural and engaging conversations, even if you are miles apart. With the increased engagement of 2023 AI video makers, staying connected has never been easier.


Create a top-notch video within minutes: Gone are the days of spending hours filming and editing footage - with this AI software, you'll need a few minutes and a vision for your project. Then, the software will do the rest, creating a professional-quality video that meets your specifications.

And if you're not satisfied with the results, make adjustments and watch as the AI changes accordingly. Thanks to this time-saving technology, anyone can be a master videographer—no technical skills or experience is required.


In today's world, time is money. And if you're not careful, making a video can cost you both. However, with AI-powered video makers, you can create videos in a fraction of the time and cost of traditional video production.


Like most people, you probably think of personalization as something done to you rather than something you do yourself. After all, when you go to a website, it's usually the site that greets you by name, not the other way around. But what if you could take control of the process and use personalization?

With an AI video maker, you can do just that. Incorporating personalization into your videos can make them more relatable, engaging, and effective. And best of all, it's easy to do. Choose a template that includes personalization features, input your customer data, and let the AI video maker do the rest. In no time, you'll have a custom-made video uniquely tailored to your audience.


Making subtitles for videos can be tedious and time-consuming, especially if the video is long or the subtitling language differs from the video's original language. Fortunately, several AI-based video makers can now automatically generate subtitles for videos.

Using an AI video maker to create subtitles is typically very simple. First, the user uploads the video to the video maker platform.

Next, they select the desired output language and other settings.

Finally, the AI video maker generates subtitles that various players can download and use. This process saves much time and effort compared to traditional translation methods, such as transcribing the audio manually or paying someone.

As a result, AI-based subtitle makers are becoming increasingly popular among online content creators.

Improved ROI

There are many benefits to using an AI video maker, but one of the most important is the improved ROI that it can provide. With traditional video production, there are a lot of costs associated with the process, including the cost of equipment, crew, and studio space.

With an AI video maker, all of these costs are eliminated. Instead, you need to provide the software with your script, which will take care of the rest. This can save you significant money, which can be reinvested into other areas of your business.

In addition, an AI video maker can help you to create videos that are more engaging and eye-catching than traditional videos. This means that your audience is likelier to watch them through to the end, providing you with a higher ROI.

API Integration

API Integration is the process of connecting two or more software applications so that they can share data and information. This type of integration is often used to connect an existing software application with a new one or to connect two (or more) different applications.

For example, API Integration can connect an AI video maker with existing video editing software. By doing this, the AI video maker can access the data and information stored in the other software application and use it to create new videos.

The API integration can also connect an AI video maker with a database, allowing the AI video maker to access and use data stored in the database, and it can also connect an AI video maker with a web service, allowing the AI video maker to access and use data and information stored on the web service.

Integrating an AI video maker with other software applications, databases, or web services can help users create better videos by giving them access to more data and information.

Here Are Our Picks for 2023 (including key features with monthly and yearly plans):



Standard Subscription - $19.00 per user per month, includes:

  • 30 videos per month
  • Text-to-video projects of up to 10 min in length
  • 10 hrs of video transcription/month
  • Edit videos up to 1 hr long
  • 3 Branded Templates you can customize and save
  • 5,000 music tracks
  • 25 text-to-speech AI voices

16:9 ratio on text-to-video: The 16:9 ratio is the standard widescreen aspect ratio for TVs, laptops, and other electronic devices. This aspect ratio is based on the width of the screen being 16 units wide and the height is 9 units tall. The resulting ratio is roughly 1.78:1.

This aspect ratio is used because it provides a more immersive experience for the viewer, as it is closer to the field of view of the human eye. Additionally, this aspect ratio is well suited for HD content, as it allows for more horizontal resolution than 4:3 or 16:10 ratios.

As a result, the 16:9 ratio has become the standard aspect ratio for many electronic devices.

720p resolution videos: Let's take a minute to define resolution videos since it applies to almost all video tools you'll use.

Video output that supports a display resolution of 1280x720 pixels (also known as "720p") is high-definition (HD) video. It's one step below 1080p (high-resolution videos), which is Full HD. The "p" stands for progressive scan, which means that each image is displayed in a single sweep rather than interlaced (alternating odd and even lines).

A 720p display has 720 horizontal scanlines of 1,280 pixels each. For comparison, a 1080i display has 1,080 active scanlines, but only 540 are displayed at any given time; the remaining 540 fill in the gaps during the next refresh cycle.

So while 1080i offers twice the vertical resolution of 720p, it doesn't match the 720p standard for detail in moving images. Most cable and satellite HDTV programming is broadcast in 1080i format, while Blu-ray Discs and many HD DVDs are encoded in 1080p format.

Upconverting DVD players can also improve standard-definition DVDs by increasing the resolution to fit an HDTV display. But if you start with a low-resolution video signal and try to upscale it to fit a large screen, you're not going to see much improvement over watching the same program on a smaller standard-definition TV.

That's why choosing a display with at least 720p resolution is important if you want to take full advantage of an HDTV's potential.

Pictory Premium Plan - $39.99 per user per month, includes:

  • 60 videos per month
  • Text-to-video projects of up to 20 min in length
  • 20 hrs of video transcription/per month
  • Edit videos up to 3 hrs long
  • 10 Branded Templates you can customize and save
  • 16:9, 1:1, or 9:16 on text-to-video (see definition under Pictory Pricing, Standard Plan)
  • 720p or 1080p (HD) video (see definition under Pictory Pricing, Standard Plan)
  • 15,000 music tracks
  • 42 text-to-speech AI voices
  • Automatic voiceover synchronization
  • Branded intro & outro
  • Automatic video highlights
  • Hootsuite integration
  • Bulk download of videos to CSV

Pictory Custom Plan - Best for Corporate Communication

The Pictory Custom Plan caters to large organizations. Pricing is available upon request. The Custom Plan includes advanced customizations:

  • Custom video transcription/mo
  • Custom video length per upload
  • 15,000 music tracks
  • 42 text-to-speech AI voices
  • Automatic voiceover synchronization
  • Branded intro & outro
  • Automatic video highlights
  • Hootsuite integration
  • Bulk download of videos to CSV
  • Invoice-based payment
  • Dedicated account manager



Synthesia has two options, Personal and Corporate plans. As with the Pictory Custom Plan, pricing is available upon request.

Synthesia Personal Plan - $30 per month

  • 10 video credits per month: One video credit equals one minute of ten minutes (or less) of video
  • Text to video
  • Over 60 languages
  • Over 65 avatars
  • Over 50 templates
  • Custom backgrounds
  • Upload images or videos as backgrounds
  • Background music
  • Custom background music & upload your soundtrack
  • Screen Recorder
  • MP4 downloads
  • Video sharing
  • Add shapes, text, and images
  • Free stock images and videos
  • PowerPoint importer
  • Up to six slides per video
  • There is also a paid add-on for custom avatars at $1,000 annually

Corporate Plan

Pricing available upon request



Free Plan - $0.00

We were happy to see that InVideo offers a free plan instead of a free trial. The Invideo free plan includes access to the platform's basic features. Users can create unlimited videos with the Free Plan, but they will be watermarked with the InVideo logo.

  • Free Video Sharing
  • 40min video duration
  • 5000+ Video Templates
  • 3M+ Standard Media Library
  • Automated Text to Speech

InVideo Business Plan -$15 monthly or $180 annually

  • 60 HD video exports per month
  • 10 iStock media per month
  • 1M+ Premium Media
  • 20 Remove background per month
  • No watermark on the videos
  • Mobile app subscription

InVideo Unlimited - $30 monthly or $360 annually

  • Unlimited HD video exports per month
  • 120 iStock media per month
  • 1M+ Premium Media
  • 40 Remove background per month
  • No watermark on videos
  • Mobile app subscription



FlexClip is an easy-to-use yet powerful video editing tool perfect for creating marketing videos, product demonstrations, and more.

With FlexClip, you can easily add text, images, and other elements to your video with just a few clicks. You can also use FlexClip's built-in templates to create professional-looking videos in minutes.

In addition, FlexClip provides a wide range of features that allow you to customize your videos to your specific needs. For example, you can add background music, transitions, and special effects to your video.

FlexClip also makes it easy to share your videos with others by providing a link that can be embedded on your website or blog. Overall, FlexClip is a great tool for creating engaging and professional-looking videos.

Free - $0

  • Videos are watermarked
  • 480p Secure Digital (SD) downloads
  • 1 stock video per project
  • 1 stock audio per project
  • Maximum 12 projects
  • Video length up to 1 min
  • 3 background removal credits

Basic -$5.99 -$9.99 monthly or $71.88 annually

  • 720p HD downloads
  • 1 stock video per project
  • 1 stock audio per project
  • Save unlimited projects online
  • Video length up to 3 mins
  • Custom branding
  • No FlexClip watermark
  • 10GB cloud storage
  • 50GB video hosting space
  • Upload custom fonts
  • 25 background removal credits
  • Save up to 10 templates

Plus - $9.99 -$19.99 monthly or $119.88 annually

  • 1080p Full-HD downloads
  • 5 stock videos per project
  • 5 stock audio per project
  • Save unlimited projects online
  • Video creator length up to 10 mins
  • Custom branding
  • No FlexClip watermark
  • 30GB cloud storage
  • 100GB video creator hosting space
  • Upload custom fonts
  • 100 background removal credits
  • Save up to 100 templates

Business - $19.99 -$29.99 monthly or $239.88 annually

  • 1080p Full-HD downloads
  • Unlimited stock videos
  • Unlimited stock audio
  • Save unlimited projects online
  • Video creator length up to 30 mins
  • Custom branding
  • No FlexClip watermark
  • 100GB cloud storage
  • 1TB video hosting space
  • Upload custom fonts
  • 500 background removal credits
  • Save up to 200 templates

Creating Engaging Videos

The first thing to consider when making videos is why you want to make them. For example, producing an engaging video that gives information is the best approach if you want to sell products or services. However, if you're trying to build trust with your audience, you need to show what they can get from working with you.

This means you need to consider the benefits your customers will receive from watching your videos. You should also consider the emotions you want to evoke in your viewers. The last thing you want is to bore your audience.

Creating Sales Videos

A good sales video can be the key to closing a deal. But what makes for an effective sales video?

Here are a few tips:

  • First, keep it short. No one wants to sit through a long, drawn-out sales pitch. Get to the point quickly and be concise.
  • Second, focus on the benefit to the customer. What is it that your product or service can do for them? How will it make their life easier or better? That's what they're interested in hearing about.
  • Third, use strong visuals. A dull, static PowerPoint presentation will not capture anyone's attention. Instead, use engaging video visuals that help tell your story and illustrate your points.
  • Fourth, make sure your audio is clear and professional. No one wants to listen to a video with poor sound quality. Invest in good microphones and ensure a quiet, echo-free recording environment.

Building Trust

First, be sure that your videos are high-quality and professional. This doesn't mean you need to hire a fancy production company, but your videos should be well-lit and free of any background noise.

Second, be honest and transparent in your videos. Your audience will appreciate learning about your company and what you do, and they'll be more likely to trust you if they feel like they can see the real you.

If you hire someone, choose a trustworthy spokesperson. Someone confident and articulate will come across as more credible than someone who seems nervous or unsure of themselves.

Whoever you use, show personality in your videos. Your fans will connect with you more personally if they see that you're fun and approachable.

Third, use data and statistics to back up your claims. Nothing builds trust like cold, hard facts.

Using Videos on Social Media Platforms

Like most people, you probably spend a lot of time scrolling through social media platforms like Facebook, Twitter, and Instagram.

And if you're a business owner, you probably know that video is one of the most effective ways to reach your target audience on these platforms. But many business owners don't realize that there are a few simple tips that can make your video content even more engaging and effective. So here are a few things to keep in mind:

Use explainer videos - Explainer videos are short, exemplary videos that can be used to introduce products, services, or concepts. Explainer videos are an effective way to grab attention and get your message across quickly.

Use a human presenter - People love watching videos with a human presenter. So if you can find someone engaging and enthusiastic about being the face of your brand, go for it!
Use animated video: Animated video is a great way to add interest and excitement to your videos, and you can also use a human presenter with them.

Make stunning videos - Use high-quality footage and avoid using shaky camera work or low-resolution images. (Stunning videos=NO Blair Witch Projects.)

Using The Best AI Video Maker For Your Business

Video-making will only become more important in the years to come. By 2023, it is predicted that videos will make up 80% of all internet traffic. This is because video content is an engaging and effective way to communicate with your audience.

Not only are people more likely to watch a video than read text, but they are also more likely to remember the information presented in a video.

To stay ahead of the competition, it’s essential that you start using video content in your marketing strategy now and start using the best AI video maker for your business. 

best AI video software