You've taken your brand to new heights and tripled your business interactions. However, increased brand awareness also requires you to monitor what users are saying about your business online.
Without a clear plan of action, you'll be left in the dark about where your online reputation stands.
Proper reputation monitoring starts with having the right tools in place at all times. Continue reading to learn the features, benefits, pros, and cons of the most popular reputation monitoring tools to help you with your reputation marketing efforts.
Google Alerts is a free Google-owned tool that you can set up for monitoring your brand online. Once you register for Google Alerts, you'll have the opportunity to enter your business name and personal name. You can also add relevant keywords that align with your niche.
Afterward, Google will email you daily updates every time your keywords are mentioned on the web. These mentions include third-party articles, press releases, and blogs about your brand, product, or service.
The largest benefit of Google Alerts is that it enables you to track conversations about your brand in real-time. Additional pros and cons include:
BuzzSumo is a diverse online reputation management tool that crawls various areas on the web for brand mentions. BuzzSumo tracks online media, as well as social media for ample opportunities to promote brand awareness.
Start by creating alerts for your brand name, personal name, and related search terms. You will then receive alerts any time your brand and search terms are mentioned online.
You can also take reputation monitoring a step further by tracking your competitor's brand mentions.
Discover websites that have written about your business and ask them if they'll provide a backlink to your website. Other pros and cons include but aren't limited to:
Brand24 is another one of the advanced review management tools available. You can use this platform to track mentions across a variety of sources. This tool scans the following areas for optimal brand awareness:
- Social media
- Online forums
- News websites
- Third-party articles
- User reviews
Use Brand24 to track your desired keywords, while filtering out irrelevant keywords. You can do this by creating multiple projects that target specific types of mentions.
After your projects are set up, determine how often you wish to receive alerts. Filter your alerts by days, weeks, or months, based on your preference.
Reputation.com is an all-in-one reputation management platform for large enterprises and businesses. Their services are intended to increase businesses' local rankings, drive higher star-ratings, and gather more customer reviews.
They also offer options to collect customer feedback through surveys. Businesses will have the chance to write and optimize their own listings to increase brand visibility.
In addition, Reputation.com collects data that you can use to make informed marketing decisions. Identify your strengths and weaknesses and then craft powerful solutions.
SocialMention tracks your online brand alerts across an array of platforms including search engines and social networks. Once you enter your business name, you'll be able to sort through the following options:
- Online forums
You'll then view all of your most recent brand mentions from the previous day.
SocialMention also displays the sentiment of each result so you can track your ratio of positive, negative, and neutral comments.
Prioritize Reputation Monitoring for Your Business
Having a positive online reputation is crucial for increasing your brand visibility, emerging from the competition in your niche, and interacting with more customers.
Encourage your customers to leave online reviews and consider new ways to boost your online presence. With the right reputation monitoring tools in place, your business will continue to prosper.