March 5

What Are The Top Reputation Monitoring Tools?

Reputation Marketing

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You've taken your brand to new heights and tripled your business interactions. However, increased brand awareness also requires you to monitor what users are saying about your business online.


Without a clear plan of action, you'll be left in the dark about where your online reputation stands.


Proper reputation monitoring starts with having the right tools in place at all times. Continue reading to learn the features, benefits, pros, and cons of the most popular reputation monitoring tools to help you with your reputation marketing efforts.


Google Alerts


Google Alerts is a free Google-owned tool that you can set up for monitoring your brand online. Once you register for Google Alerts, you'll have the opportunity to enter your business name and personal name. You can also add relevant keywords that align with your niche.


Afterward, Google will email you daily updates every time your keywords are mentioned on the web. These mentions include third-party articles, press releases, and blogs about your brand, product, or service.


The largest benefit of Google Alerts is that it enables you to track conversations about your brand in real-time. Additional pros and cons include:


Google Alerts

Pros

  • Can help you identify new ways that you can increase your brand awareness to potential customers
  • Allows you to uncover new link-building strategies

Cons

  • Doesn't monitor social media so you will need another tool for that.
  • Doesn't factor in radio or television broadcasts

BuzzSumo


BuzzSumo is a diverse online reputation management tool that crawls various areas on the web for brand mentions. BuzzSumo tracks online media, as well as social media for ample opportunities to promote brand awareness.


Start by creating alerts for your brand name, personal name, and related search terms. You will then receive alerts any time your brand and search terms are mentioned online.


You can also take reputation monitoring a step further by tracking your competitor's brand mentions.


Discover websites that have written about your business and ask them if they'll provide a backlink to your website. Other pros and cons include but aren't limited to:

BuzzSumo

Pros

  • Allows you to respond to negative comments immediately
  • Can search for influencers for potential partnerships and marketing opportunities

Cons

  • Can be expensive after the free trial ends. Prices start at $99 per month and can cost upwards of $499 per month, based on the size of your business. 
  • Influencer listings are limited to Twitter

Brand24


Brand24 is another one of the advanced review management tools available. You can use this platform to track mentions across a variety of sources. This tool scans the following areas for optimal brand awareness:


  • Social media
  • Videos
  • Online forums
  • Blogs
  • News websites
  • Third-party articles
  • User reviews


Use Brand24 to track your desired keywords, while filtering out irrelevant keywords. You can do this by creating multiple projects that target specific types of mentions.


After your projects are set up, determine how often you wish to receive alerts. Filter your alerts by days, weeks, or months, based on your preference.


Brand24

Pros

  • Provides an assortment of filtering options to customize your experience

Cons

  • Expensive as costs range from $49 to $199 per month.
  • Filters may miss spammy results in the filtered mention options

Reputation.com


Reputation.com is an all-in-one reputation management platform for large enterprises and businesses. Their services are intended to increase businesses' local rankings, drive higher star-ratings, and gather more customer reviews.


They also offer options to collect customer feedback through surveys. Businesses will have the chance to write and optimize their own listings to increase brand visibility.


In addition, Reputation.com collects data that you can use to make informed marketing decisions. Identify your strengths and weaknesses and then craft powerful solutions. 


Reputation.com

Pros

  • Can be use with other SEO tools to create an effective marketing plan
  • Allows you to engage with your audience and create seamless social media campaigns

Cons

  • Some users have reported difficulty integrating Reputation.com with Yelp 
  • Additional third-party integrations can be strict or limited with this tool as well 

SocialMention


SocialMention tracks your online brand alerts across an array of platforms including search engines and social networks. Once you enter your business name, you'll be able to sort through the following options:


  • Videos
  • Online forums
  • Blogs
  • Images
  • Bookmarks


You'll then view all of your most recent brand mentions from the previous day.

SocialMention also displays the sentiment of each result so you can track your ratio of positive, negative, and neutral comments. 

SocialMention

Pros

  • Tracks hashtags and keywords that were used in your brand mentions
  • Provides you with overall scores and statistics, based on the types of reviews your business receives
  • Ideal tool for addressing negative reviews and crafting a social media strategy that reaches more customers

Cons

  • The free dashboard of this tool is limited to only showing weekly results 
  • The filtering options can be further improved upon to eliminate unrelated brand data  

Prioritize Reputation Monitoring for Your Business


Having a positive online reputation is crucial for increasing your brand visibility, emerging from the competition in your niche, and interacting with more customers.


Encourage your customers to leave online reviews and consider new ways to boost your online presence. With the right reputation monitoring tools in place, your business will continue to prosper.