Bet you've been hearing all about AI and how it's going to change the game. Maybe, you've even been trying to figure out what the top AI keyword research tools are. Here at ScottHall.co, we've been digging in deep and learning how to use these tools, as well. Keyword research is what the foundation of your success is built on and using the right keywords are super important.
Imagine a guy trying to find the perfect way to ask a girl on a date. He wants to be witty and charming, and use the perfect words.
But whenever he thinks of something to say, he gets nervous and chickens out. Finally, he asks the girl straight out, "Would you like to go to dinner tonight?"
But she says no. Disappointed, the guy goes home and researches what to say (also known as keyword strategy).
He found a lot of articles with different advice but nothing that felt quite right. Then he came across a state-of-the-art piece about how men should always let women take the lead. It said, "keep things open, and avoid micromanaging or defining when and where."
So, the guy decided to use an alternate keyword and put the theory to the test.
He waited until the next time they saw each other and asked, "Would you like to go to dinner sometime?" To his surprise, she said yes. And they've been happily dating ever since.
Isn't it amazing how understanding someone’s needs and making one simple yet accurate keyword change can make a big difference?
What is Keyword Research?
Keyword research is finding the right words to use.
In the story above, one simple word changed a life. So now, let's look at how you can attract customers using similar techniques.
Artificial Intelligence (AI) Keyword research is finding words and phrases potential customers use to search for information related to your business. AI can help determine which keywords to target with your marketing campaigns or website content.
The keyword research process involves using various tools and resources, such as Google AdWords Keyword Planner, to find high-volume keywords relevant to your business.
Once you've identified a list of targeted keywords, you can use them in your website, blog posts, social media content, and even paid advertising campaigns.
Keyword research is essential to any digital marketing strategy, as it helps you identify the terms potential customers use to find products or services like yours.
Why is Keyword Research Important?
Suppose you've tried optimizing a website for search engines. In that case, you know how important keyword research is and that targeting keywords can improve your website's ranking in search results, leading to more traffic and customers.
But why is keyword research so important?
- It helps you find the right keywords to target. There's no point in optimizing your website for keywords no one uses. Keyword research helps you find the right keywords to target to get the biggest return on your investment.
- It helps you understand your customers better. Keyword research gives you insights into what your customers are looking for and how they think about your product or service—this can help you better understand their needs and create content that resonates with them.
- It helps you stay ahead of the competition. If you need to do keyword research, chances are your competition. That means they're ranking higher in search results. So by doing keyword research, you can stay ahead of the competition and ensure your website is visible to potential customers.
How to Use AI SEO Keyword Planner Tools
If you want your website to rank high on search engine results pages, then you need to use the right keywords. And there's no better way to find the right keywords than with AI SEO keyword planner tools.
These tools use artificial intelligence to analyze your website and find the best keywords to target. They also consider your website's content, metadata, and backlink profile. (Backlinks are links on one website pointing to another website.)
As a result, you can be confident that you're targeting the right keywords and that your website will rank highly for those keywords. So if you're serious about SEO, then make sure to use AI SEO keyword planner tools.
What is Keyword Analysis?
Keyword analysis is the process of determining which keywords to target in your marketing and content campaigns. Keyword analysis aims to help you understand how potential customers search for your products or services online and identify which keywords will help you reach them.
To do keyword analysis, you must research your industry and your competition, and identify the most relevant keywords for your business.
Once you've identified the right keywords, you can use them in your website content, blog posts, social media posts, and paid advertising campaigns. By targeting the right keywords, you can ensure that your marketing campaigns reach the people most likely interested in your offer.
Why is Keyword Analysis Important?
By conducting keyword analysis, you can identify which keywords are most likely to attract readers to your content. And by regularly analyzing your results, you can make adjustments to ensure that your content continues to reach consumers.
To ensure that your content reaches its intended audience, you must select the right mix of:
Primary Keywords
Primary keywords are the main terms your customers will use when they search. For example, "pet supplies."
Primary keywords are the most important for a website and should be used in the website's title, headings, and throughout your content. You should also use primary keywords in the website's metatags, which are tags that provide information about the website to search engines.
Secondary Keywords
Secondary keywords are a part of primary keywords, but they further define what you offer. For example, "organic pet supplies."
Secondary keywords are also important but are less high-priority than primary keywords. While less essential, you can use them the same way.
Secondary keywords are search terms that are related to your primary keyword. They are often more specific and less competitive than your primary keyword, making them a valuable part of your SEO strategy. When used correctly, secondary keywords can help you attract a more targeted audience and improve your search engine ranking.
The Top AI Keyword Research Tools
AI has revolutionized the way we do keyword research for SEO and digital marketing. The best AI keyword research tools utilize machine learning to analyze massive amounts of data and uncover valuable insights into the keywords most relevant to your business and audience. These tools save time, increase efficiency and give you an edge in the ever-evolving digital space.
Cluster.ai
If you're looking for a comprehensive AI toolkit, you'll want to check out Cluster AI. It offers many features, including machine learning, deep learning, predictive modeling, and more. And it's easy to use, even for beginners.
We find Cluster to be very intuitive. The documentation is also excellent, so you can always find answers to your questions.
Overall, we are impressed with Cluster AI and recommend it to anyone looking for a powerful AI solution.
Outranking.io
Outranking.io is a site that provides tips on how to improve your website's ranking on search engines. It also allows tracking your progress and seeing how your ranking changes over time.
The site's algorithms are constantly being updated to reflect the latest changes in search engine optimization, so you can be sure that you're getting the most up-to-date advice. In addition, Outranking.io offers a money-back guarantee if you're unsatisfied with their service.
WordLift.io
WordLift converts content into a format easily understood and accepted, allowing users to make the most of schema.org markup and simplified knowledge graph publishing - all with the power of Natural Language Processing and AI doing it automatically.
Twinword
With Twinword's Text Analysis API, you can get actionable insights into your target audience and determine the best keywords for your SEO and PPC campaigns. Plus, their keyword tool is easy to use and integrates seamlessly with your existing marketing tools.
Bramework
If you're like most people, writing long-form content isn't your idea of a good time. It can feel more like a punishment than anything. But if you want your business to succeed, it's essential to produce high-quality, well-written blog posts and articles regularly. That's where Bramework comes in. Their AI-powered writing assistant can help you quickly and easily produce engaging, SEO-friendly content that will drive conversions.
Our Favorite: SurferSEO
SurferSEO is a great option for businesses looking for an all-in-one solution. Not only does it offer keyword research and analysis, but it also provides competitor analysis and site audits.
First launched in 2014, SurferSEO is a relatively new player in the SEO game. However, don't let its age fool you - this software is quickly making a name for itself as one of the most comprehensive and user-friendly SEO tools on the market. Whether you're a seasoned SEO professional or just getting started, SurferSEO has something to offer. It's also one of the more affordable tools out there.
So what makes SurferSEO so special?
For starters, it features an intuitive interface that makes it easy to get up and run. There's no need to wade through pages of technical jargon - enter your target keyword and let SurferSEO do the rest.
The software will then generate a personalized SEO plan, complete with detailed instructions on optimizing your site.
Best of all, SurferSEO is constantly updated with the latest algorithm changes, so you can be confident that your SEO efforts are always on point.
If you're looking for an all-in-one SEO solution that won't break the bank, SurferSEO is worth checking out.
Use The Best AI Keyword Research Tool For Your Small Business
AI keyword research tools are important because they help you understand what words people use when they search.
The data that these tools provide can help you better target your audience and create content that is more relevant to their needs.
AI-based keyword research tools can help you track the competition and optimize your website for higher search engine rankings.
If you're not currently using an AI-based keyword research tool, we highly recommend giving one a try—it could make a big difference in your SEO strategy.
Keyword research is essential for your business. If you're not doing it, you're at a disadvantage compared to your competitors. Don't worry - there's still time to start. Quality trumps quantity when it comes to keywords.
If you focus on finding the right keywords to target, you have taken the first step to success.
