December 13

The Dos and Don’ts of Instagram Ads

Navigating the world of Instagram ads is like trying to solve a Rubik's cube, tricky yet rewarding when done right. You're here to crack the code and elevate your brand to the next level.


This guide will shed light on the do's and don'ts of Instagram advertising, offering a roadmap to success. You'll learn how to craft compelling ads, target the right audience, and leverage analytics.


But it's not only about what to do but also what to avoid. Missteps can cost you, so we'll help you sidestep common pitfalls.


Let's dive into the art of effective Instagram advertising, where innovation meets influence.


Do Use High Quality Images


When crafting your Instagram ads, you're more likely to engage your audience by using high-quality, vibrant images. These striking visuals not only capture attention in the feed image spot but also help make your branding consistent.


This consistency is vital in Instagram advertising, where the competition for users' attention is fierce.


Beautiful images can elevate your content in users' feeds, setting your brand apart.


But remember, it's not just about the aesthetics. Your image ads need to deliver relevant content that resonates with your audience.


Don't just go for the flashiest picture. Instead, focus on ensuring your pictures reflect your brand's innovative spirit and values.


High-quality images combined with relevant content are what make Instagram ads effective.

using your target audience on instagram ads

Do Be Sure To Use The Right Target Audience


While high-quality images are essential, you also need to ensure you're reaching the right people with your Instagram ads.


Your advertising strategy should be laser-focused on your target audience, so you're not wasting time and resources on those who aren't interested in your offerings.


Here's how you can refine your marketing strategy:


  • Identify your target audience: Know who your potential customers are. Their age, location, and interests matter.
  • Create a custom audience: Use Instagram's ad tools to define your advertising audience more concisely.
  • Test and learn: Continually refine your strategy based on customer feedback and ad performance.
  • Engage with your audience: This fosters loyalty and increases the chances of conversions.


Do Add A CTA


On top of reaching the right audience, you should always incorporate a compelling call-to-action (CTA) in your Instagram ads. The aim of advertising on platforms like Instagram isn't just brand exposure, but soliciting a response.


Your CTA is that trigger. It's the action button that converts your social media marketing efforts into tangible results.


Whether you're promoting through Instagram stories or using the ads manager, a targeted CTA is a must. It's a critical part of the marketing platform that directly influences click-through rates and conversions.


So, be innovative. Challenge the norms. Create CTAs that resonate with your audience and align with your branding.


Do Test Your Ads


After crafting your compelling CTA, it's crucial that you test your Instagram ads to ensure they're resonating with your target audience.


Don't make the common marketing mistake of launching ad campaigns without testing; this critical step can greatly influence your advertising success.


Here are some innovative ways to test your ads:


  • Run multiple ad campaigns with different advertising ideas to see which resonates more.
  • Use A/B testing to compare variations of your Instagram ads.
  • Analyze metrics to understand the performance of your ads.
  • Solicit feedback from your audience on your advertising approach.


Do Target Your Ads To Your Location


Before launching your Instagram ad campaign, it's essential that you're targeting your ads to your specific location.


By doing so, you're able to connect with target customers in your local area who are most likely to be interested in your product or service. This is a strategic campaign idea that can make your Instagram advertising successful.


Don't aimlessly broadcast your ads to everyone, everywhere. It's not innovative and it's wasteful. Instead, do focus on location-based advertising. 


These geographically targeted ads resonate with your audience, creating a stronger connection and ultimately driving more engagement. That's a smart way to advertise on Instagram.

instagram logo made from office items

Do Use Instagram Boost


In addition to location-based advertising, you should also leverage Instagram's Boost feature. It's a practical tool that can significantly amplify your Instagram ads' success.


Boosting can enhance engagement, provide valuable Instagram insights, and make your campaigns resonate with your audience.


Here are some innovative ways to use Instagram Boost:


  • Boost posts that already have high engagement. It shows they're successful and will likely attract more attention.
  • Use Instagram insights to determine the best time to boost. Timing is crucial for maximizing visibility.
  • Incorporate hashtags in your boosted posts. Hashtags improve discoverability and can lead to higher engagement.
  • Test different types of content. Variety can foster creativity and keep your audience interested.

Do Use Ads Manager


Next on your list should be making the most out of Instagram's Ads Manager. This powerful tool, connected with Facebook Business Manager, provides you with sophisticated ad campaigns capabilities.


You'll access a wide range of analytics tools that'll help track your digital marketing efforts, and understand your audience's engagement rate.


The Ads Manager lets you dive deep into the do's and don'ts of Instagram ads, giving you insights to create more impactful content.


Remember, it's not just about posting ads; it's about understanding their performance and tweaking for optimum results.


Do Use Consistent Branding


Consistent branding is a must when you're creating your Instagram ads. This advertising cheat sheet insists on maintaining a uniform image across your ad campaigns on this image-sharing platform.


It's not just about product photos and customer videos. The essence lies in weaving a consistent narrative around your brand.


Here are some key elements for your consistent branding:


  • Use the same color palette and fonts across your Instagram ads.
  • Maintain a similar style and tone in your ad copy.
  • Incorporate your logo subtly in all your visuals.
  • Ensure that your product photos and customer videos align with your brand's story.

Don't sidestep this crucial aspect in your dos and don'ts of Instagram advertising, it's a game changer.


Don’t Create Misleading Ads


While maintaining consistent branding is crucial, it's equally important you don't create misleading ads. Instagram ads should always be accurate, clear, and honest.


Your ads campaigns must deliver a message without sound that aligns with your product description and product tags. Otherwise, you risk confusing your audience with a message that doesn't match what you're selling.


Misleading ads can harm your brand reputation, and Instagram might penalize you for it. So, steer clear of any false promises or exaggerated claims.


Instead, innovate and create ads that speak the truth about your product. Authenticity, after all, can set you apart in an overcrowded market.


Don't create misleading ads, rather, let transparency and honesty guide your Instagram marketing strategies.


Don’t Just Create For Desktop Users


Don't overlook the importance of designing your Instagram ads with mobile users in mind. More people are accessing Instagram via mobile devices than desktops. Therefore, it's crucial to optimize your ads for a seamless experience on smartphones and tablets.


When considering Facebook vs Instagram, remember Instagram's strength lies in its interactive experiences like Instagram reels.


To drive user engagement, ensure your ads:


  • Are responsive and load swiftly on all devices
  • Utilize Instagram reels to provide an engaging shopping experience
  • Are visually appealing and easy to navigate on smaller screens
  • Include clear call-to-actions that are easy to tap on mobile

Don’t Neglect Your Landing Pages


So, you've optimized your Instagram ads for mobile users, but what about your landing pages? Don't skip this crucial step, as it's the bridge between your Instagram ads and ecommerce sales.


Landing pages with a carefully curated product catalog can significantly increase sales. They provide a seamless experience for the user, boosting your campaign performance.


Use relevant hashtags in your Instagram ads to drive traffic to your landing pages. This strategy is especially effective for ecommerce brands looking to innovate and stay ahead of the competition.


Don’t Use Only One Type of Instagram Ad


Often, you might be tempted to stick with only one type of Instagram ad, but that's not the best strategy for maximizing your reach. Instagram offers a variety of ad types: feed ads, stories ads, shopping ads, reels stories, and collection ads.


Each one caters to a different user behavior, so not leveraging all types means missing out potential audience segments.


Don’t Ignore Analytics


While running your ad campaigns, you shouldn't ignore the importance of analyzing the data these ads generate. Don't ignore analytics; they're the lifeblood of your strategy.


Use analytical tools to understand engagement per follower. They provide insights into what's working and what isn't.


Analyze your Instagram ads throughout the campaign duration to refine your strategy. This isn't only about current campaigns - previous campaigns can offer valuable insights too.


Don't forget, Instagram and Facebook ads are interconnected. The data from Facebook ads can provide complementary insights. Harnessing analytics means you're not just reacting, but innovating, staying ahead of the curve.


Don’t Forget To Build Your Community


Don't underestimate the power of community building when it comes to your Instagram ads. It's not just about promoting products, it's about promoting stories, sparking conversations, and establishing your image.


Engaging content helps draw in active users, turning them into loyal followers, and eventually, customers.


To nail community building, here are some key points:


  • Involve your audience in your brand's story, making them feel part of the journey.
  • Encourage user-generated content, boosting engagement and authenticity.
  • Respond to comments, demonstrating that you value your community's input.
  • Share behind-the-scenes sneak peeks to humanize your brand.
call to action - sign up now on clipboard

Use These Dos and Don’ts For Instagram Ads For Better Conversions


Mastering Instagram ads is not just about following a set of rules; it's about understanding the intricate balance between creativity and strategy.


Remember, the most successful Instagram ads are those that blend seamlessly with the user's feed, offering value without being intrusive. They strike a balance between being informative and entertaining, without losing sight of the brand's voice and objectives.

As you embark on your Instagram advertising journey, keep these principles in mind. Test different approaches, learn from your results, and continually refine your strategy.


Instagram offers a dynamic and powerful platform for brands to connect with their audience. By following these dos and don'ts, you can harness its full potential to achieve your marketing goals.


Frequently Asked Questions


What Should I Consider While Setting a Budget for My Instagram Ads?


Consider your budget like a roadmap to success. You'll want to factor in the cost of creative content, target audience reach, and ad frequency. Don't forget, innovation often requires experimenting with different budget levels.


How Can I Effectively Use Instagram’s Ad Analytics to Improve My Campaigns?


You can leverage Instagram's ad analytics by examining key metrics like engagement and conversion rates. Adjust your strategy based on this data. Don't stick to old plans if they're not delivering. Innovate, test, and learn.


What Type of Content Is Most Effective for Instagram Ads?


In the realm of Instagram ads, think outside the box. Engaging, high-quality visuals combined with compelling narratives are your golden ticket. Be authentic, innovative, and remember, it's not about selling, it's about storytelling.


How Can I Increase Engagement With My Instagram Ads?


To boost engagement with your Instagram ads, you've got to be creative. Use eye-catching visuals, compelling captions, and relevant hashtags. Engage directly with comments and shares. Remember, it's all about fostering an interactive community.


How Often Should I Update or Change My Instagram Ads for Maximum Impact?


You should frequently update your Instagram ads. Experimentation's key. Change them weekly or bi-weekly, analyze results, refine strategies. It's about discovering what resonates with your audience for maximum impact. Stay innovative, fresh, and engaging.