December 2, 2022

The Best AI Marketing Tools for 2023

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Are you curious about the best AI marketing tools to help you with your small business?


Once upon a time, Ralph, a chief marketing officer, thought about quitting.


Ralph had become weary of the time it took to develop new marketing ideas and campaigns. His predictive insights were failing, and he winced when he thought about the heavy lifting needed to write content marketing campaigns, email marketing campaigns, product descriptions, blog posts, and please, oh, please, not another social media post!


Marketing used to excite Ralph, but now, the thought of audience engagement or influencer marketing made him cringe. Sadly, Ralph knew he was spinning his wheels and getting nowhere.


But then, Ralph discovered artificial intelligence.


At first, Ralph was skeptical. He had heard horror stories about how artificial intelligence could take over the world and destroy humanity, and Ralph was afraid he'd shoot his eyes out.


Yet no matter how hard he tried, Ralph couldn't produce marketing copy as well as he once did, and after spending countless hours faltering at fresh campaigns, Ralph decided to give artificial intelligence a try.


To Ralph's amazement, AI could create marketing campaigns faster than he ever could, even better than during his most successful days. Not only that, but his campaigns were more triumphant than any of his previous efforts.


Soon, Ralph became one of the most successful marketers in the world (and he didn't suffer destruction or shoot his eyes out).


-The End-


Or is it? After you read this article, you'll see a new beginning.


Are you like Ralph? Are you getting tired of trying to come up with fresh marketing campaigns? And, even if you've retained your skills and creativity, are you weary of the time it takes to conceive and complete a project? If so, you're not alone.


Many marketers feel the same way. They want to be able to spend less time developing their marketing strategies and more time doing what they do best: selling products and services.


So, to help you succeed, we'll share some of our favorite tools for creating marketing campaigns using artificial intelligence (AI).


These tools will inspire you to generate fresh marketing campaigns and make your job easier.


Let's get started!


What is Artificial Intelligence?

artificial intelligence

In its simplest form, artificial intelligence (AI) means making a computer system “smart” – that is, it can understand complex tasks and carry out complex commands.


However, AI is so much more than that. Over the past few decades, AI has become one of the most rapidly evolving and exciting fields of technology, and it’s helping to shape our world in ways we never could have imagined. From 2001 Space Odyssey's HAL, to Siri, to smart homes, to self-driving cars, AI impacts every aspect of our lives.


AI-Powered Marketing Tools: What's All The Fuss?

marketing tools

In a world where consumers are inundated with marketing messages daily, it's more important than ever to find ways to cut through the noise and deliver a personalized, relevant experience.


That's where AI-powered marketing tools come in. By harnessing natural language processing and other cutting-edge technologies, these tools can help you create high-quality content tailored to your target audience's needs and interests.


In addition, AI-powered marketing tools can help you to automate repetitive tasks, freeing up your time to focus on strategic initiatives. As a result, AI-powered marketing tools can help you drive better results for your business while providing a better customer experience.


AI Marketing Benefits

benefits

When it comes to marketing, AI helps you to better streamline your marketing efforts, increase customer engagement as the machine learning takes place in the particular software you are using.


As artificial intelligence (AI) grows more widespread, businesses are beginning to explore its potential applications in marketing. And for good reason—AI can be a powerful tool for streamlining marketing efforts, identifying potential customers, and fostering customer engagement.


Perhaps most importantly, AI can provide marketers with actionable insights that would otherwise be hidden in large data sets. By harnessing the power of AI, businesses can gain a significant competitive advantage in today's marketing landscape.


Machine learning is key—a form of AI that allows computers to learn from data, identify patterns and make predictions.


In marketing, machine learning can be used for predictive analytics, which uses historical data to predict future events.


Machine learning can also generate real-time insights by analyzing current data to identify trends and patterns. Algorithms are constantly being improved, making them more accurate and reliable. As machine learning technology becomes more sophisticated, it will become increasingly valuable for marketing purposes.


Some key benefits of using machine learning in marketing include targeting ads more effectively, personalizing customer experiences, and measuring marketing campaigns' effectiveness. AI also helps you generate new ideas and write about them. There's no doubt that machine learning will continue to revolutionize marketing.


So, as the use of AI in marketing continues to evolve, now you can capitalize on its potential and be well-positioned for success. It pays to learn about AI marketing now so you can stay ahead of the curve. You'll have fun with it—a great way to dodge Ralph-style burnout.


AI Can Save Time and Money


AI is incredibly effective at saving time and money. For businesses, this can be a game-changer. Machine learning can be used to automate tasks that humans would traditionally do.


This includes data entry, customer service, and even complex financial analysis. Predictive analytics can also identify trends and patterns, allowing businesses to make real-time decisions (see below). And because AI constantly learns, its insights improve over time.


AI Creates Real-Time Personalization


Real-Time Personalization is a technology that allows websites to customize their content for each individual user automatically.


A website can provide a personalized experience tailored to the user's interests using browsing history, demographics, and location data. This technology can also be used to deliver targeted ads and recommendations.


While real-time personalization has been around for several years, it has only recently been powered by AI. AI provides the ability to constantly learn and adapt to a user's preferences, making the personalization more accurate over time.


As a result, real-time personalization has become an essential tool for website owners who want to provide an optimized user experience.


One such example is Amazon's personalized recommendations. Based on your purchase history and browsing behavior, Amazon's algorithms can provide you with tailored recommendations for products you may be interested in.


Another example is Netflix's personalized recommendations. Netflix uses a similar algorithm to Amazon's, considering your watching habits and likes/dislikes to recommend similar shows and movies you might enjoy.


Finally, Google provides personalized results based on your search history and location.


AI Personalized & Automated Marketing Campaigns

marketing campaigns

Thanks to advances in AI technology, businesses can now create personalized and automated marketing campaigns that are more effective than ever before.


Businesses can create targeted marketing messages that resonate with each customer by collecting data on customer behavior, preferences, and demographics.


And by using AI to automate the delivery of these messages, businesses can free up time and resources that could be better spent elsewhere. As a result, AI-powered marketing campaigns have the potential to transform the way businesses connect with their customers. Let's take a look at a few:


Smartly.io


Smartly is an AI-driven advertising technology that helps marketers improve their digital marketing strategy. The startup offers a cloud-based platform allowing companies to automate their ad creation process.


With Smartly, you can easily build, optimize, and run successful campaigns across multiple channels such as social media, display, mobile apps, video, and even offline. You can use it to create custom audiences, set up automated bidding strategies, and measure the success of each campaign.


The platform integrates with popular networks like Facebook, Snapchat, Pinterest, and Instagram. This way, you can manage your entire ad campaign from one place.


Howler AI


Need PR but don't want to spend hours writing personalized pitches? AI can help with that, as well.

Howler AI makes sure you're pitching to the right people by finding journalists who are interested in your topic.


Once it finds those matches, it creates a personalized list of journalists perfect for your topic.


Once you've received a response, a face-to-face meeting will finalize a partnership.


MarketMuse


MarketMuse is a cloud-based AI software solution for content planning and optimization. The unique technology lets you quickly plan and optimize content across multiple channels, including social media, email marketing, web, mobile apps, etc., while providing insights into how each piece performs. They are trusted by thousands of content, editorial, and SEO teams worldwide.


MarketMuse offers two main types of features, Inventory, and Applications. Inventory helps you track what’s already been published on your website, while Applications help you plan future content. Here’s a look at each type of feature.


Pages - The Pages section allows you to see all the content on your website. You can view it by topic, keyword, URL, date, or category. This gives you insight into where you could improve your existing content.


Topics - This tool lets you find what people are searching for on your website. You’ll learn what keywords your audience uses to find information on your site, and you can compare those terms against the rest of the web.


The average marketer spends approximately 19 hours each month creating content. This includes everything from keyword research, to brief development, to writing, editing, proofreading, and publishing. But what if you could cut out some of those steps? What if you could speed up the entire process?


Using AI, MarketMuse helps you find the most relevant topics, generate ideas, write compelling copy, and optimize your content for maximum impact. You can even use it to automate your social media posts.


Pattern89


At its core, Pattern89 is an AI-powered marketing tool that helps brands optimize their social media ad spending. But more than that, it’s a tool that can help you save time and money while improving your results. Here’s how it works:


Pattern89 analyzes your past social media campaigns to identify patterns and trends.

Based on this data, the tool creates a custom optimization plan for your campaigns (present and future). The tool then tests and refines your campaign strategies in real-time, so you can be sure you’re always getting the best results possible.


In short, Pattern89 is a powerful marketing tool that can help you get more out of your social media campaigns.


Brand Reputation Tracking

brand reputation

Just like AI is changing the game when it comes to online marketing, it's also shaking things up when it comes to brand reputation tracking.


In the past, this was a process that was done manually, often by hand- scanning social media and other online platforms for mentions of a company or product. AI has made it possible to automate this process, making it much more efficient.


As a result, brand reputation tracking is now an AI-driven process that can provide valuable insights into how customers perceive a company. AI can also help to identify potential issues and areas of improvement, making it an essential tool for any business that wants to protect and improve its reputation.


NetBase Quid


NetBase is a brand recognition tracking tool that can measure the effectiveness of marketing campaigns and track brand awareness over time. It uses a variety of data sources, including social media, news, and blogs, to track how often a brand is mentioned online.


This data can then be used to create reports that show how effectively a brand is being promoted and how well the public knows it. NetBase is an essential tool for any company that wants to track its brand recognition and ensure that its marketing campaigns are effective.


Email Marketing

email

Email marketing has come a long way since the days of spamming people's inboxes with unsolicited messages.


These days, AI is used to help create targeted email campaigns that are more likely to engage recipients. And thanks to the rise of mobile devices, people are now checking their email on the go, which makes it easier than ever to reach them with timely messages.


Whether you're a small business owner or a large corporation, email marketing can effectively reach your target audience. Make sure to use AI to help create targeted campaigns that resonate with your audience. Otherwise, you risk becoming another spammer clogging up people's inboxes.


Here are our favorites:


Seventh Sense


Seventh Sense is a Marketo and HubSpot-certified email marketing platform that helps businesses automate their email marketing efforts. The platform provides tools to help businesses create and manage email campaigns, including a drag-and-drop email builder, response tracking, and contact management.


In addition, Seventh Sense offers several features to help businesses maximize the impact of their email marketing, such as customizable templates, A/B testing, and automated send times. As a result, seventhsense.com is an essential tool for any business looking to streamline its email marketing efforts.


Automizy


Automizy is an email marketing software that helps businesses automate their email marketing campaigns. It includes many features, such as customizable templates, a drag-and-drop editor, and real-time reporting.


Automizy also offers a wide range of integrations, allowing businesses to connect their email marketing campaigns with their existing CRM and sales tools. As a result, Automizy provides a comprehensive solution for businesses that want to streamline their email marketing campaigns.


Emailwritr


Emailwritr is the newest email marketing software on the market, and it's quickly gaining popularity among business owners and marketers due to its higher conversion rates.


Emailwritr is a cloud-based software that can be accessed from anywhere with an internet connection. It has many features, including automated email sequences, customizable templates, and real-time analytics.


Plus, it's easy to use, even for those who are not tech-savvy. With Emailwritr, you can get the most out of your email marketing campaigns and boost your conversion rate.


Warmer.ai


"The future of email."


Warmer.ai is an AI-powered tool that can help with email marketing by automatically creating and sending personalized email campaigns. The tool uses data from your customer database to create highly customized email content, saving you a lot of time and effort.


In addition, Warmer.ai can also track customer engagement with your email campaigns and provide valuable insights on what is working and what is not. As a result, it can help you optimize your email marketing efforts and improve your overall ROI.


Sales Assistant Tools

data analytic

Sales assistant tools are software that helps salespeople do their jobs more efficiently. They can automate repetitive tasks, like sending follow-up emails or scheduling appointments, and they can provide valuable insights, like which prospects are most likely to close a deal.


AI is playing an increasingly important role in sales assistant tools. By analyzing past sales transactions, AI can identify patterns and offer predictions to help salespeople close more deals.


For example, a salesperson might receive a notification that a particular prospect is more likely to buy if they receive a discount. Or, an AI-powered tool might suggest which products to cross-sell or upsell based on past customer behavior. Here are some great options:


Drift


Drift is a web-based live chat, app-messenger, and e-mail management tool that helps companies improve their customer service by providing real-time support via live chat, text messages, and emails. It provides customizable live chat widgets, automated follow-up reminders for abandoned conversations, conversation history logs, and an AI-driven chatbot.


Dooly


Dooly.ai is meeting notes software that helps with AI marketing by transcribing meeting notes and converting them into action items.


The software uses artificial intelligence to identify key topics and convert them into meeting notes that can be easily shared with team members. This makes it easy for team members to stay on top of meeting topics and action items.


Dooly.ai also offers a variety of features that make it easy to collaborate on meeting notes, including adding comments, tagging meeting participants, and setting reminders.


Presets are a time-saving feature in dooly.ai that lets users create and save their favorite settings for later use. Presets can be customized to include anything from preferred font size and color to the position of the doodle pad on the screen. And because presets are stored in the cloud, they can be accessed from any device with an internet connection.

Dooly can be used with Salesforce.


Tact.ai


Tact.ai helps companies provide employees with tools that allow them to access company data and analytics from wherever they choose to use them.The company's flagship product is a mobile app that enables salespeople to manage customer relationships and track sales activities.


The app uses the user's email, calendar, and CRM data to provide a complete picture of the customer journey. In addition, the app offers predictive insights that help users identify opportunities and closing strategies.


People.ai


People.ai helps sales teams with Autonomous CRM.


People.ai's platform uses machine learning to automatically track and analyze customer interactions, including emails, phone calls, and meeting notes. This data is then used to generate insights to help sales teams improve performance.


For example, the platform can identify patterns in customer behavior, pinpoint which sales activities are most effective, and suggest new leads for salespeople to pursue.

In addition, the platform provides real-time tracking of sales key performance indicators (KPIs) so managers can see how their team is performing against targets.


AI For Search Engine Optimization (SEO)

seo

There's no doubt that AI is changing the landscape of SEO. With the help of AI-powered tools, SEO professionals can now gain insights into their data that were previously unavailable.


By understanding patterns and trends that may not be immediately obvious, AI-powered tools can help SEOs to optimize their campaigns for better results.


In addition, AI-powered tools can also help SEOs to automate tasks such as link building and keyword research, freeing up time for other activities.


As the SEO landscape continues to evolve, AI-powered tools will become increasingly essential for those who want to stay ahead. Here are some options:


Surfer SEO


Surfer SEO is a powerful tool that helps website owners simplify their SEO process. It provides detailed insights into website ranking performance, keyword data, and content optimization so that website owners can make informed decisions about their SEO strategy.

Surfer SEO uses data from a variety of sources, including Google search engine result pages (SERPs), to create an accurate representation of the current SEO landscape. This data is then used to generate insights into keyword competition, content optimization, and website ranking performance.

The tool is designed to give website owners the ability to identify their most relevant keywords and optimize their content accordingly. It also provides detailed advice on how to optimize website content for those keywords.

Surfer SEO is an essential tool for any website owner who wants to stay on top of their SEO game. With its comprehensive data and insights, website owners can make sure that their SEO efforts are paying off and that their websites are achieving the highest possible rankings in the SERPs.


Frase.io


If you're looking for a powerful and easy-to-use online tool for managing your text, check out Frase.io.


With Frase, you can easily organize, format, and revise your text. And because it's web-based, you can access your documents from anywhere. Plus, frase.io offers a variety of features that make it perfect for writing and collaborating on texts.


For example, you can use the commenting system to give and receive feedback from others. And with the built-in spell checker, you can be sure that your text is error-free.


SEMRush


As an online marketer, it's important to have tools that give you an edge over the competition. SEMRush is one of those tools. It's an all-in-one platform that gives users insights into their website's SEO, allows them to track their rankings, and more.


SEMRush is also great for keyword research. You can find out what keywords your competitors are ranking for and then use those keywords to improve your website's SEO. In addition, SEMRush has several other features that make it an essential tool for any online marketer.


Use These Top AI marketing Tools To Help Your Business Grow

success

The future of AI marketing is hard to predict, but with the right tools, you can stay ahead of the competition. By using the top AI marketing tools now, you can be sure that you will be well-positioned to take advantage of the opportunities that will be available in 2023.


By staying up to date on the latest trends in AI marketing, you can ensure that your business is ready to take on any challenge that may come its way.