June 3

Spyfu Review – Your Shortcut To More Traffic And Conversions


SpyFu is the perfect tool for any company looking to succeed in an age where competition has never been greater. You can spy on your competitors and pinpoint what keywords they are using.

Not only that, you can find the most popular phrases that generate traffic, giving you more than enough insight into how best to attack them head-on with ad campaigns that will inevitably hit hard.

SpyFu is the most affordable way to get your site to page one of Google search results. It's a backlink analysis tool and domain/keyword analyzer in one. You can be sure that not only will it tell you what keywords are important for ranking, but also where they're coming from.

SpyFu Benefits

What Does SpyFu Have To Offer?

This SEO tool has a lot more to offer for large brands than just competitor research. It offers the ability to assess all of your competition and understand what strategy they are using that you may not be aware of yet.

You can also see how many leads an ad or social media campaign is generating in relation to its cost-per-click (CPC) rate - both valuable metrics when determining whether it's worth investing money into advertising on certain platforms.

This great tool for marketing and SEO offers insight into what people search for when looking up your company. You can discover which keywords you should focus on as well as find competitors who might be getting more attention than you may realize.

SpyFu will help you determine what your competition is doing so that you can improve and stay ahead. It has the power to show how a competitor's strategy affects your performance, giving you an edge in any competitive situation.

Its dashboard is a quick and easy interface that allows you to track your rankings, keywords and other useful tools. The seven tabs at the top of the page allow for efficient navigation between the different functions.

You can use the search bar at the top of your dashboard to instantly find what you're looking for. This makes it easy to do keyword searches and see results within seconds.

domain overview

The Domain Overview

SpyFu's detailed analytic interface can provide you with information on dozens of metrics. When exploring a domain, SpyFu will reveal the number of keywords it ranks for in Google, as well as any trends that may have recently changed.

The service also provides insight into your competitors and their SEO/PPC strategies so you'll know what they're up to next!

keyword research

Keyword Research and Analysis

SpyFu is the keyword research tool that provides a competitive edge in SEO. With proprietary features and an expansive view of keywords, it stands out from other tools on the market.

It includes historical data for all subscription plans, which is highly welcomed, considering how volatile search engine positions can be. It allows users to see how rankings have changed over time and take action immediately if necessary--a huge bonus not offered by many other tools on the market!

You can see the number of advertisers bidding on keywords similar or related to those you're targeting in your SEO campaign.

You can also type in a keyword and get information about its current best-ranking results, as well as other highly profitable variations that aren't currently ranked so high but may be more appropriate for your niche instead.

There are many ways that you can use the SEO Keywords report to help boost your business and make it more successful. 

You will be able to export all of the keywords in a CSV format, learn how much money is being made from organic clicks on competitors’ content as well as the ability to filter out irrelevant information so that only related data shows up for you.

In addition, if there was ranked content in recent history, this would also show up with relative ranking metrics so that you know what works best according to Google's ever-changing algorithm.


Backlinks Analysis

Backlink analysis is a quick and easy way to identify the link profile of your site. You can compare backlinks with competitors, find out what you need to do in order to get ahead, or export all data for marketing purposes!

The world of blogger outreach is a lot more complicated than just sending out an email and hoping for the best. Luckily, SpyFu makes it easier to build great links by extracting contact details from sites in your niche with ease.

There are over 103 million domains in the SpyFu link index and a whopping seven billion results, which is adequate for a snapshot of the overall picture.

It's worth noting that these figures are significantly lower than those quoted by SEMrush and Ahrefs. But, SpyFu offers enough tools for marketers to better understand their backlinks, at a lower price.

Find out where your competitors are getting the best backlinks with the Backlink Report. Filter links by specific page types and find quality links to target on blogs, forums, or other sites that rank high in Google for a particular keyword phrase. 


Competitor’s Ranking History

It’s not always easy to get an accurate picture of what your competitors are up to. But by keeping track of their rankings, you can see which ones are trying and succeeding in the SEO game—and they're worth watching out for.

The Ranking History report shows which websites have been affected by major algorithm updates like Panda. Simply type in a domain name to see its rank history and how it’s changed. It goes back nine years, currently. You can also filter your search with preset options to see which keywords have gained or lost rankings.


PPC Analytics

SpyFu is an excellent tool for competitive research, allowing you to track competitors and see specifically what keywords they are targeting for Google Ads. This data can be used as a blueprint of sorts in order to replicate their successes while avoiding the mistakes that have led them towards failure.

The tool makes it easy to view your competitor's marketing strategy. Spy on what words they bid for and see the changes in their ad spend over time. It also helps pinpoint new areas where they are not already advertising so these can be taken as well.

Choosing the right keywords for your advertising campaign can make or break a business. Luckily, with SpyFu’s AdWords Advisor tool you get instant advice on what to do next based off of competitor strategies and buy ratings.

They offer a variety of templates to make your life easier when managing AdWords. The templates are formatted into ad groups, allowing you to organize keywords and keep things organized. Simply enter the keywords that are relevant to your niche and voila - you'll be ready to go!



SpyFu is the most affordable SEO software solution on the market, but it doesn't stop there. You get access to up to 5,000 tracked keywords and 10,000 top lists for just $39 per month - that's a fraction of what you would pay from other popular solutions like SEMrush!

Plus if you sign up for an annual plan instead of monthly plans, your price drops further down at only $33 per month. That means even more cash in your back pocket every year with SpyFu!

The Professional package provides more reporting options and the SpyFu API for $79 per month, while at $299/month, teams of up to five users can get access to a lot more keywords.

SpyFu offers you a free version that is limited, but ideal for trying before buying. This modified version of SpyFu's features will be available to try without any risk or costs so users can decide if it fits their needs well enough to make the purchase.

SpyFu offers a 30-day, no questions asked refund policy. If you don’t like it, they will happily give your money back to you with zero hassle on their end. You can cancel anytime via phone or email and there is never any pressure from the company.



For an excellent customer service experience, they offer live chat and email and phone support from 6 a.m. to 5 p.m on weekdays and they usually respond within 24 hours.

SEMrush or Ahrefs offer more training than SpyFu. You can find a number of tutorials online and guides for key features in the blog. However, other SEO tools have more resources available when it comes to training.

How does SpyFu rate with users? This is what a few of them have to say online:

SpyFu Pros And Cons


  • Pricing that's affordable
  • Provides details on competitors that you may not have known about
  • It's easy to make a content strategy with keyword data
  • Research time is saved by identifying the most appropriate keywords
  • Analyzes a competitor's return on investment
  • You can learn from your competitors' mistakes
  • You can run as many reports as you like
  • Tutorials are useful
  • Exceptional customer service


  • There is a lot going on in the user interface 
  • Some industries have limited data (life sciences, niche sports)
  • Rankings cannot be determined by geolocation 
  • Sometimes a bit slow  
  • Only data for the United States and the United Kingdom are available 
  • The amount spent on advertising is an estimate 

SpyFu Review - The Final Say

This tool provides a unique perspective on the marketing landscape. With it, you can get insights into your competitor's SEO strategies and intelligently spend money according to this information. 

It also allows you to come up with smarter brand strategy based on what is trending in other industries so that customers are more likely interested as well.

SpyFu is a great choice for any company looking to get ahead of the competition. It's easy to use, provides all the tools you'll need and more at below market price point, and can be customized with your specific needs in mind.