Your small business is heavily dependent on the software that you choose to help with your company’s needs. From items like SEO tools to video hosting, there is a software to help you optimize every aspect of your business.
The goal here is to offer small business software reviews in various categories to help you ensure that you get the best solutions for your business.
Email Marketing Software
Email marketing is so important to your business, making it essential to find the right email marketing software for your business. You can get a great ROI for email marketing strategies, increasing engagement. Here is a look at some of the best email marketing software to consider for your enterprise.
This is a popular choice for email marketing software, especially for people who want an easy-to-use solution or are a beginner. You can very easily manage the email templates, email lists, and marketing calendar to ensure that everything is going as it should.
This software starts with a basic plan of $20 monthly. There is a 60-day free trial that you can take advantage of if you’re still trying to figure out if this is the best option for your business. Constant Contact can integrate with such platforms as Eventbrite, Facebook, Shopify, and WordPress.
What makes SendinBlue such a great option for small businesses is that it’s a complete SMS and email marketing software. This is another user-friendly option that allows you to use a drag-and-drop editor to make email marketing easier, if you don’t have a lot of experience.
Starting at $25 monthly, the basic (Lite) plan is a great solution for small to mid-sized businesses. Not only can this help with email marketing, but you are also able to get support for newsletters and automation. It may not be the best solution for beginners, but if you know how to use this type of software it can be a great option to consider.
AWeber is considered to be one of the oldest but most reliable and popular email marketing software. This software has a wide array of tools that are perfect for small businesses. You can seamlessly connect this software to other platforms, including WordPress.
AWeber offers the flexibility that small businesses need for managing contacts as well as being able to totally customize your own email templates. Unfortunately, it does lack the third-party integrations that you’re probably looking for. This is a fuss-free email marketing software.
Small Business Website Needs
Your business needs a website in order to be competitive these days. This means that you need the right software. There are various aspects of website platforms and software, which this section will breakdown so that you can better determine what your business needs.
Best Web Hosting
There are so many different web hosting options available that it can be hard to choose the best one. This will take a look at the best web hosting options to choose from.
Bluehost is easily one of the most popular web hosting options available at this time. Many regard it as the leading web hosting service for small businesses, offering small businesses and startups excellent value for the investment.
For websites that may not get a lot of major traffic, Bluehost could be the exact solution that you are looking for. However, if you need a website with more power and reliability, this isn’t the best choice for your needs.
Another big name in web hosting, HostGator is an affordable hosting service that starts at $10 monthly. This is a webhosting service that small and larger businesses alike look towards for their website hosting needs.
This is a basic option that can be great for small businesses, depending on what your specific needs are. The different plans can be flexible options that allow you to select the tier that best meets your company’s needs.
A2 Hosting starts at $3.92 monthly, offers a wide array of packages that were meant to give your business the web hosting solutions that it needs. This is a reliable site to count on, especially when you use it with a WordPress plan.
A2 Hosting is excellent because it offers plenty of features for you to choose from. This is particularly good of you are looking for options with WordPress.
Landing Page Builders
If you just need a single page for your marketing efforts, you need to have a landing page builder that lets you accomplish whatever your goals for the landing page is.
Not a lot of people are familiar with Google Sites as a launching page builder, but this is easily the best free option available. The themes are very basic and limited, but it’s a builder that you can easily put together a landing page and launch it.
If you are looking for a short-term solution for your landing page needs, this is the ideal choice for users. However, this may not be the best solution for longer term situations.
Carrd is known for being among the fastest landing page builders that is currently available. Setting up your landing page is as easy as going to the website and selecting a theme to get started. Carrd is easy to use and offers enough themes for most needs.
Carrd is an easy-to-use and intuitive way to build a landing page. You will have to pay to get the extra features that you may need, but the basic version may be all that you need for your small business.
With all the options for website builders out there, it can be overwhelming to pick out the best one for your needs. These are a couple of great options for website builders.
Wix is a simple drag-and-drop editor website builder that allows you to create the perfect website. This isn’t the best option for every business, but it’s certainly a great option to consider.
You can get enough customization features, but you may not get the plugin options that you are looking for.
For excellent value for your small business, Squarespace can be a great choice. If your website has an online store, this option is great because it has a lot of features built-in that you would normally need additional plugins for.
Squarespace is a website builder that is easy-to-use and update as needed. It’s an affordable option that gives you the basic features that you need.
Best CRM Software
CRM software is an essential tool for your business. This isn’t just about the contact with potential leads, but also building up loyalty to your brand and nurturing your contacts.
HubSpot is one of the leading names in CRM software. This is an innovative approach to CRM that meets the needs of most businesses.
HubSpot is an intuitive that is straight-forward for users. This CRM software can grow with you, giving you the flexibility you need.
Salesforce has been the popular CRM option for businesses for a long time and this doesn’t seem to be changing any time soon.
Salesforce is a feature-rich and powerful CRM that can greatly benefit any company.
Best SEO Tools
Organic SEO is essential for businesses to get the attention that they need to bring attention to their website.
SpyFu is known for being a top name in SEO thanks to its excellent support for digital marketing and its feature-rich software.
This may be a complicated SEO tool, but it’s a feature-rich tool that has long been a favorite for small enterprises.
Some would say that Moz Pro is the standard for SEO tools in a variety of different ways.
Moz Pro is a top choice for SEO tools has the essential metrics that you need to optimize your website and get your company the attention you want.
Video Hosting and Video Creation
Creating and posting videos can make a huge difference in the success of your company. Here are the best options for video hosting and video creation for you.
Wistia is the top choice for hosting videos for marketing purposes. The features on this site allows you to collect leads, progress videos, and get excellent ROI on the content.
Wistia is an excellent SEO tool that helps you with your video marketing, getting you better ranks on SEO.
Avid Media Composer
For businesses that want a powerful cross-platform video creation and editing program.
You get a 30-day free trial however, the software is complex and there is a major learning curve.
Reputation Management Software
Your business depends on your online reputation. Reputation management software can be a great tool to help you better manage your online reputation.
Brandwatch is a top choice for online reputation management, allowing companies to monitor their reputation.
Mention is another major name in online reputation management software, offering an easy solution for managing their reputation.
Small Business Funding
As you launch or grow your business, finding the best business funding is crucial. We will take a look at a couple of the best small business funding options that you might want to consider.
Kabbage offers fast and flexible funding that companies need to succeed. You won't have to pay application fees and the company is very transparent on the requirements needed to qualify.
To be approved you must be in business for a year and you must earn a minimum of $4,200 monthly revenue and have $50,000 annual revenue.
For those looking for lines of credit for their business, Fundbox is an excellent choice.
It allows you to borrow what you need, when you need it with quick approval decisions, however the line of credit is only up to $100,000
This comprehensive list helps you to find the exact small business software that you need to optimize your company. No matter what you need, you can find the best solutions for your business here.