June 1

SEMrush Review – Is This The Best Marketing Tool For Your Business


SEMrush is software that helps you rank higher in search engines like Google. It was created by two guys named Dmitry Melnikov and Oleg Shchegolev who wanted to make SEO easier for everyone. They have over 6 million users now, which just goes to show how popular SEMrush has become!

SEMrush key to more traffic

SEM Review - The Key To More Traffic?

The SEMrush app is the one-stop solution for your marketing research needs. It offers you a complete picture of what works and what doesn't in digital marketing, so that you can replicate the success of competitors and stand out from competition.

This is a powerful and versatile tool that can help you identify the best opportunities to improve your website's SEO, generate more web traffic, and find new link-building strategies and opportunities.

Marketing is the key to growing your business and getting new clients. But it can be a lot of work, time-consuming, expensive and complicated with ads on TV or billboards in public spaces. Fortunately for you, we have found out what works best.

Easy to use interface

Easy To Use Interface

The interface has been designed to be intuitive, with a menu on the left that contains all of your options and functionalities.

Each menu option is organized into useful categories such as keyword research, competition analysis, on-page SEO optimization, reporting and so much more.

It focuses on helping you get the right marketing results by saving you time, money, and efforts from SEO.

It may seem overwhelming at first trying to decipher and understand the data but remember, tools like SEMrush are designed specifically for providing you with plenty of information so that no detail goes unnoticed.

A lot of people are using mobile devices for their browsing nowadays, and SEMrush's website is not optimized to work on smartphones. Even when you log into your account from a phone or tablet, the site will display its desktop version with small text that has been hard to read because it requires constant zooming in and out.

Website audit

Website Auditing Capabilities

SEMrush is a powerful tool that details your site's vulnerabilities and how to fix them. The first thing you should do after creating an account with SEMrush is perform a Site Audit. This will help identify any major flaws in the website, including server load speed optimization issues, duplicated content, indexing errors, crawl errors and many more problems!

The on-page SEO checker is an effective tool that will help you improve your website ranking. It can scan and find any errors with each page, whether it be a missing meta tag or improper keyword placement.

With the priority order of importance SEMrush has determined for these mistakes, they are sure to give new ideas and insight into ways to better optimize your site!

You can learn what you need to do to make your website a featured snippet on Google, how long you should keep your posts or articles, and more. You'll get a thorough audit with various unique site health checks like AMP and HTTPS errors.

The importance of your website's health can be found in the details. Whether you're looking to improve site performance, increase organic search traffic, or make sure web crawlers don't find any broken pages on your sites, there are plenty of things you need to worry about before reaching 100% site health.

SEMrush’s interface is intuitive and straightforward to use, but unless you are using a desktop computer instead of your mobile device, the full potential will be unavailable.

Keyword Research

Keyword Research

The SEMrush keyword tool is now the most powerful on the market! It includes over 20 billion keywords as well as accurate volume data.

This software can help you find the best keywords to use in your marketing campaign and give more information on them. You will be able to see if they are organic or paid, how much it would cost for someone with a similar profile as yours pay per click (CPC) and other details like that. This makes choosing which keyword is better easier than ever before.

You can find how many times a keyword was searched for, as well as its "keyword difficulty" score and list of sites ranking it on Google. You also have access to this information in different countries!

A factor that is very important when doing keyword research is understanding how difficult that keyword will be to rank. The higher the percentage, the more difficult it will be to rank for a certain word or phrase.

SEMrush's Keyword Magic tool could be better named simply "Keyword Suggestions" because "Keyword Magic" sounds like some kind of sorcery, but once you access it, you'll find it's easy to use.

It gives you a list of keywords based on the word you entered and presents them with a variety of filters that allow for sorting. You can filter by difficulty, searches each month, or cost-per-click on Google Ads, just to name a few.

In addition, the tool gathers variations of keywords, such as keyword groupings, questions, and other related keywords.

Voice search is the next frontier in web browsing and it's quickly gaining momentum. With voice, people can navigate websites without ever touching a keyboard or touchscreen which will lead to an increase of questions being asked on your site. To make sure you are ready for this change, focus on the Questions tab when building out content strategy!

Search Engine Results Page

Rank Tracker

If you're a website owner, there's nothing better than ranking well on search engines for your desired keywords!

Rank tracking measures how your site performs in the SERPS over time. With SEMrush, it’s very easy to set everything up; all you need to do is go to the Position Tracker section and enter the domain name as well as keyword(s). You then get a custom report showing where exactly your site ranks for those specific words or phrases.

As you grow your website and increase the number of visitors, SEMrush will be able to track how successful you are in increasing traffic through SEO.

Utilizing SEMrush's position tracker tool, you can see how your site performed for your chosen keywords against those same keywords used by your competitors over time. You can also get updates emailed to you about how your keywords are ranking.

With this suite, you can access mobile web data and historical rankings at no extra cost! You will be able to uncover trends from their history and pick out strategies with these tools.

Competition Analysis

Competition Analysis

Discovering your competitors' organic search strategy couldn't be simpler. Use the search bar to enter your competitor's domain and check their domain’s strength, audience location, and authority on the web. This will help you decide what you can focus on.

This competitor list can give you a truly eye-opening account of your competitors, including ones that might have slipped through the cracks. Choose three that you want to dig deeper into.

You will never be able to get the edge over your competition if you don't know what they are doing. The best way to learn is by just watching and learning as much about them that you can.

Whether it's where their top keywords lie, how many backlinks they have or even traffic data and rankings - this information all comes in handy when trying to strategize for a campaign against an opponent with different strategies than yours.

The graphs you’ll find on the same page allow for an incredible insight into your competitors’ organic performance on search and their mobile SEO traffic. You can observe trends in their strategy, for instance when they launch a new campaign or when they change up their tactics.

The Keyword Gap tool is a great place to find out more about your competition's most searched keywords. Just enter the domains of up to five competitors and see how their rankings stack against yours for each keyword.

Now you can easily spot the best keywords for your business, with a domain, subdomain, folder or URL level benchmarking of one website to help find opportunities in which competitors are lacking and where they may be having trouble.

You can spot your paid competition in the Advertising tab. You will be able to see how much your competition’s ad spend is for the keywords you are in competition for. You’ll get to see how much traffic these keywords get and how competitive they are.

This will bring up different competitors and more competition for those keywords than what you got from your organic keyword research.

Click on a competitor and see their live-updated stream of search ads. Once you’ve found an ad or landing page that has caught your eye, it is easy to dissect their copy and reveal the underlying strategies.

As a marketer myself, I know how invaluable this information can be in developing new campaigns of my own by seeing what other companies are doing successfully – as well as not so much!

Using this tool, you can find new keywords that are not only relevant to your business but also long tail keywords. Choose one of the ads to see what other words people might be looking for when they search online.

Costumer Support

Customer Support

When you're looking for an SEO tool to help your marketing strategy, there's nothing worse than realizing that the one you just bought is too complex and doesn't offer customer support.

Luckily with SEMrush, you get three channels of customer support: phone calls (yay!), emails (boo), and live chat sessions right on their website 24/7.

I was able to ask my question quickly using this third option without having to wait days or hours for a call back--not being interrupted by email notifications in between every step-has made me feel very supported as well!

Unlike other SaaS products, SEMrush is easy to contact via a help chat box at the bottom of each page and prominently listed phone number. There’s no need to search through pages for an email address which could easily get lost in cluttered inboxes or spam filters.



The cost of SEO tools such as SEMrush is higher than that of other software as a service (SaaS) apps. You're paying not just for functionality, but you're also getting access to a lot of data about your competitors.

Three different pricing plans are available from SEMrush.

monthly pricing plans

Pro Plan:


Best For Freelancers & Startups

Guru Plan


SMBs & Growing Agencies

Business Plan


Agencies & Larger Businesses

In addition, you can also order a 'Custom' platform, which allows corporate users to set up their own plans.

They have a 7-day free trial for the standard version of SEMrush, where you can access unlimited features. This compares to a 7 day trial offered by Ahrefs and a 30-day offer from Moz. To take advantage of the offer, however, you'll be required to enter your credit card information.

SEMrush offers a variety of plans and features to cater for the needs of every digital marketer.

SEMrush's plans differ in the following ways:

  • How many reports you allowed to run each day
  • How many keywords you are able to track each month
  • Tools for content marketing
  • Historical data availability
  • Paying more gets you more access to all these above

There are a few facets to SEMrush's pricing structure that can be both good and bad. One of their biggest complaints is that the $449.95 business plan only includes one seat or user account.

If you are hoping to share your account with another individual within the organization, a SEMrush subscription will cost $45-$100 more per user.

The pricing structure for SEMrush's seats is not ideal. SEMrush can be expensive if you have too many users (or people who want access) - and if you have too many users, you should look into a custom plan.



There are quite a few features in SEMrush. Some of the tools require that you add a domain as a project before you can use them, like site audits, backlink checks, and position tracking.

The number of projects you can run depends on what plan you're using. There are plenty of plans available if needed, but the entry level plans only allow for five projects at a time.

These limitations won't necessarily stop every business from using this service- after all not everyone has several sites they need SEO management for at once or needs competitor analysis done. However, those who do may want to take note of these limits!

Report Requests

Report Requests

There is no other tool that allows you to create so many reports each day as SEMrush. Its entry-level plan will allow you to pull 3,000 reports per day.

This is a much larger amount than that offered by the industry standard Ahrefs which only offers 25 reports per day for their lowest paid accounts - why not outnumber them with SEMrush's generous offering?

The more you pay, the more you will get. SEMrush's most expensive plan offers a limit of 10,000 reports for $449.95 per day and Ahrefs' cheapest package includes just 250 daily reports at $399.

Pros & Cons

Plans Starting At $119 a month


  • Interface is generally straightforward
  • Comprehensive Dashboard
  • Easy-to-read and understand the data it provides
  • Excellent linkbuilding option and CRM functionality for outreach campaigns 
  • Site audit
  • Excellent competition analysis including both organic and PPC  data
  • Excellent customer support
  • Large number of reports
  • 14 day free trial 


  • Uses data from only Google 
  • Expensive to add more seats (users)
  • Some of its competition analysis data is only available with an upgrade  
  • Mobile users may have a difficult time using SEMrush because the dashboard is not responsive 
  • Must enter credit card info when accessing the free trial 
  • Can be overwhelming and has a high learning curve

Why You Need SEMrush In Your Marketing Toolbox

SEMrush is the perfect solution for any business looking to stand out. They have amazing SEO tools that will provide you with everything a company needs in order to succeed online and they are one of the most trusted companies around so your information is safe.