Are you looking for the best email marketing tools to help grow your business? There are many platforms out there that can do this. But what is right for one company may not be perfect or even close enough when it comes to others needs and wants.
Yes, convenience should always have a spot in mind but how much of an impact does it really make if they're feeling uncomfortable about their choices?
Email marketing is a powerful tool that can be used to sell products and services. A lot of people think they'll save money by getting the free version, but oftentimes, it's not worth their time or effort because they end up with an unfinished product. It seems reasonable to pay them as long as the features are in line with the price.
Getting the right email marketing tool for your company can be a daunting process. The first step is to decide what you want, and then determine which tool will best serve that need—which in many cases means choosing between MailerLite vs ConvertKit.
In this article I’ll compare the two to help you narrow down your decision-making by giving an in-depth breakdown of MailerLite and ConvertKit side by side. Check out or ConvertKit vs ActiveCampaign comparison here.
Email marketing is one of the most profitable ways to market your business online, regardless of whether you're just starting out or a more established company.
MailerLite and ConvertKit are two of the most powerful email marketing tools on the market today. With features that will help you stay in touch with your subscribers, both tools give you a wide range of options to suit any business need while keeping it simple enough for anyone to use.
Mailerlite Features
Mailerlite is a name that doesn't seem to quite fit. But don’t be fooled: Mailerlite isn’t just for the lightweights when it comes to email marketing needs, this tool offers plenty of features and capabilities in an easy-to-use package you can pick up by anyone with basic computer skills.
You can easily build a list of avid followers and send them emails that engage that are ranging from campaigns that are trigger-based to one-time broadcasts.
Mailerlite’s platform helps marketers and small businesses send emails, manage subscribers, track leads and more with ease. What sets Mailerlite apart from ConvertKit? Read on to find out!
Affordable
Mailerlite not only has an affordable price, but it also allows for your first thousand subscribers without having to pay anything. Not enough? They even give you access to all their features!
Mailerlite does not prevent you from using any of the features just because it’s free. You can use a form builder, do A/B testing, use their landing page builder, and much more to increase your list size!
Once you surpass 1,000 subscribers, they charge $10 per month until it reaches 2,500. For those with between 2-5k subscribers, it’s still only $20 and for 5-100 thousand subscribers, there’s a cost of $35 per month.
Mailerlite is an email service provider that is affordable and doesn’t compromise on features. If you are looking for an affordable and reliable company to deliver your emails, then this should be one of the top contenders in your search process!
Drag-and-Drop Email Builder
When it comes to emails, you don't always have the luxury of chipping away at a lengthy message in your inbox. Visual content is more likely than text-based messages to catch people's attention and help them process information faster; so if you want an email that gets noticed and communicates ideas better - consider adding visuals!
Mailerlite’s builder is drag and drop which simplifies the process of designing emails. Whether you’re a novice or seasoned professional, this platform makes it simple to produce beautiful messages that are sure to connect with your subscribers.
Designing a newsletter is hard work. That’s why Mailerlite offers so many customizable templates that you can edit and tweak to your heart's content! You don't have to start from scratch, just use the template as inspiration for creating your custom design with ease!
People Can Sign Up Offline
If you're the type of business that needs to set up a booth at trade shows or participate in expos, Mailerlite is exactly what you need.
The best way to set up your booth at any event is to attract them and then get them engaged with what you are offering.
Talk to them a bit and ask them questions about what they are looking for. Before they leave, ask if you can get their name and email to send them updates and more information about your product.
You can collect email addresses of people passing by your booth and want to learn more about services using the Subscribe App.
It’s easy to get email addresses from people who want more information about your services, even when you don’t have an internet connection. All details are uploaded automatically as soon as there is a connection again! Setting up your sign-up page only takes a few seconds.
Convertkit Features
ConvertKit has recently been gaining popularity among content creators like bloggers because of features that are tailored for their needs. Mailerlite, on the other hand, specializes in small businesses looking to grow steadily while using this service as well. We’ll go over what sets Convertkit apart from Mailerlite.
Text-Based Emails
Many people like getting emails that are text-based because they are more persona. This is not the case for everyone, but this trend can be seen in many different industries with various age groups.
While there’s truth to my statement about people being visual animals preferring photos or videos rather than words on paper, I feel like this doesn't apply very well for those who are blogging to talk directly to their audience. Plain text seems more personal while the visual emails are better for small businesses.
Newsletters with bright colors and graphics will appear to have been designed by the brand's marketing team. You might lose the personal element in your mails if they are flashy.
Text messages can feel more personal than polished emails. So if your goal is to come off as a helpful friend instead of an impersonal corporate company then ConvertKit’s simple design and lack of visual features will make it easy for you to do just that!
Entice Signups By Offering Content Upgrades
One of the easiest ways to grow your list is by incentivizing your subscribers. Don't just offer your list to get a newsletter or weekly emails. That simply won’t be enough these days! Even if you're sending out quality mail, it's still worth going out of your way with added value offers so that they'll sign up on their own volition.
Upgrading content is a great way to let your blog visitors know that they need more content from you. This could be e-books and exclusive webinars with information on topics like SEO or social media marketing.
For example, if you wrote an informative post teaching people to get a blog started, you could offer some helpful advice on monetizing your new site. In order for them to get the tips and tricks they need in this area though, they'll have to sign up as one of your subscribers first!
ConvertKit is a great tool for people who want to incentivize their optin forms. Once someone signs up with that form, they will then be able to download the file immediately!
Advanced Automation Features
Mailerlite is a great tool for basic automation, but if you’re really into sending emails and need more features to help organize your list, ConvertKit has the perfect solution. One of my favorite things about their automated system is that it lets me customize each step according to different criteria – which helps keep everything running smoothly!
To send targeted emails to your list, choose from Event, Action and Condition. For example, if you want to select which email is sent depending on the action, then click on condition and add a tag or custom field so it knows what information has been inputted.
You can also quickly jump to a point in your workflow by triggering it based on what event has occurred.
Other Good Features
The landing pages and forms help you grow your list with ease. You'll have the ability to see aggregate performance across all of them, as well as break it down into more specific metrics like open rates, CTRs - there's even a reports feature!
If you are with another email marketing platform and have a list of over 5,000, they will move your list for free.
You will also get access to their integrations with different third party apps that make it easier to manage workflows and increase efficiency.
Mailerlite vs Convertkit: Which One Is Right For You?
While there are many similarities between the two, Mailerlite and Convertkit differ in their philosophies for email marketing.
Mailerlite's drag-and-drop builder is a huge advantage. You can easily spruce up your emails and launch attention grabbing campaigns that will leave an impression on the recipient - all with just one tool!
ConvertKit is a great tool for bloggers, but it can be costly. Mailerlite may have lower prices and better features than ConvertKit, depending on what you need from an email marketing service - if price were the only factor in your buying decision then I'd go with Mailerlite.
But before you cross out ConvertKit just yet, remember that the app is not available for use until your Mailerlite account has been approved. To make it through this hurdle in its initial setup process, some cautious optimism would be a good idea!
Simple automations have never been so powerful. ConvertKit offers the best essential features to grow your list and send messages that matter, but if you want something more advanced or complex then their marketing automation has got it covered for you too with the right autoresponder combination!
People are sure to be able to enjoy all features of ConvertKit regardless of the fact that it's more expensive than Mailerlite.
In my opinion, the best way to start building an email list is with Mailerlite. Once you have a decent-sized database of subscribers and want more features from your service provider, I would recommend moving over to ConvertKit for better features such as automation tools.
With a Premium tool like ConvertKit, you’ll have all the power and flexibility that an individual needs to take their business from average success to highly profitable. Each extra conversion could mean more than what it costs for your premium service!
