September 25

How To Improve EEAT On Your Website

The majority of users trust online content more when it comes from a reputable author or expert.

If you want to improve EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), this article is for you. Discover practical tips to boost your website's credibility and gain the trust of your audience.

From building topical authority to removing low EEAT content, we've got you covered. Let's make your website a trusted source and belong to the top ranks.

EEAT boost

What Is EEAT?

Do you know what EEAT stands for?

If you're looking to improve your online presence and boost your search engine rankings, understanding EEAT is crucial. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and it plays a significant role in how Google evaluates the quality and credibility of your website.

In other words, EEAT is a ranking factor that determines how much authority and trust your content holds.

When it comes to ranking high on search engine results pages (SERPs), Google values websites that demonstrate expertise in their field. This means providing accurate and reliable information that showcases your knowledge and understanding of your industry.

Having a strong reputation and establishing yourself as a trusted source of information is key. Google wants to ensure that the content it ranks is reliable and trustworthy.

To improve your EEAT, start by creating high-quality content that's well-researched, informative, and relevant to your target audience. Invest time in building your expertise and demonstrating your authority in your niche. This can be done by regularly publishing insightful articles, sharing expert opinions, or providing valuable resources.

You also need to focus on building a positive reputation by engaging with your audience, responding to comments and reviews, and seeking out opportunities for guest blogging or collaboration with other reputable websites.

YMYL niches

What Is YMYL?

To understand how to improve your website's authority and trustworthiness, it's important to know what YMYL means. YMYL stands for 'Your Money or Your Life.'

It's a term coined by Google to categorize webpages that could potentially impact a person's physical, mental, or financial well-being.

These pages are held to a higher standard regarding expertise, authoritativeness, and trustworthiness, as outlined in the Google EEAT guidelines.

To ensure your website meets the YMYL criteria and improves its EEAT, consider the following:

  • Provide expertise: Demonstrate that you're an expert in your field by showcasing qualifications, certifications, or experience. This will help establish your website as a trustworthy source of information.
  • Offer quality content: Create informative and accurate content that's relevant to your audience's needs. Ensure that your information is up-to-date and supported by reliable sources.
  • Be authoritative: Build a strong reputation by obtaining positive reviews, backlinks from reputable sources, and mentions from industry experts. This will enhance your website's authority and credibility.
  • Follow search quality rater guidelines: Familiarize yourself with Google's search quality rater guidelines, which provide insights into what Google considers high-quality content. Align your website with these guidelines to improve its trustworthiness.
ranking factor

Is EEAT A Ranking Factor?

To truly understand the impact of EEAT on your website's ranking, it's essential to delve into its significance and how it influences search engine algorithms.

EEAT, which stands for Expertise, Authoritativeness, and Trustworthiness, isn't a direct ranking factor. However, it plays a crucial role in determining the ranking of websites.

Search engines like Google consider a website's expertise, authoritativeness, and trustworthiness when evaluating its content.

While EEAT isn't a standalone ranking signal, it indirectly affects your website's ranking by influencing other important factors.

When it comes to EEAT, being an expert in your field is vital. Your content should showcase your expertise and provide valuable insights to your audience.

Building a solid reputation as an expert can significantly impact your website's ranking.

Having authoritative links from reputable websites can boost your credibility and improve your ranking.

Trustworthiness is another key factor. Your website should provide accurate and reliable information backed by credible sources.

Regular updates to your content show that you're committed to providing your audience the most relevant and up-to-date information.

Is Google EEAT Only Relevant For YMYL Websites?

Google EEAT is relevant for all websites, not just YMYL websites. While the focus of EEAT is often on Your Money or Your Life (YMYL) websites that provide information related to health, finance, and safety, it's essential to understand that Google's guidelines on EEAT apply to all websites.

Here are four reasons why Google EEAT is relevant for all websites:

  • Customer Trust: Regardless of the industry or niche, customers want to find trustworthy content. By adhering to Google's guidelines on EEAT, content creators can build trust with their audience and establish themselves as reliable sources of information.
  • Content Quality: Google values high-quality content that provides value to users. Whether it's a YMYL website or not, focusing on content quality and ensuring accuracy and relevance is crucial for improving EEAT and gaining visibility in search rankings.
  • Authoritative Sources: Google emphasizes the importance of citing authoritative sources to support claims and provide accurate information. This applies to all websites, as using trustworthy sources enhances the credibility of the content and improves EEAT.
  • Search Rankings: While YMYL websites may face higher scrutiny due to the potential impact on users' health, finances, or safety, all websites can benefit from higher EEAT scores. Improving EEAT can lead to higher search rankings, increased visibility, and ultimately, more traffic and conversions.

Does Author Reputation Affect Your EEAT Score And Ranking?

Regularly updating your author reputation can positively impact your ranking in search results. When it comes to ranking, Google values not only the content on a website but also the reputation of the author who created it.

Your author reputation plays a crucial role in determining the credibility and trustworthiness of your content. By establishing yourself as an authoritative person in your field, you can improve your ranking and attract more readers.

Having a positive reputation as an author boosts your ranking and builds trust with your readers. When users see your name associated with high-quality content, they're more likely to view you as a reliable source of information.

This trust can lead to increased traffic and engagement on your website, ultimately improving your search ranking.

To enhance your author reputation, focus on showcasing your expertise in your content. Consistently publish well-researched articles that provide value to your audience.

Engage with your readers through comments and social media platforms to further establish yourself as a trustworthy source.

author expertise

How Do You Leverage Author Expertise for Your SEO

Optimizing the use of your author expertise can enhance your SEO strategy. Leveraging your author expertise is crucial in improving your website's visibility and ranking in search engine results.

Here are four ways you can harness your author expertise to optimize your SEO efforts:

  • Create high-quality content: As an expert in your field, you possess unique knowledge and insights. Use this expertise to create valuable and informative content that aligns with the guidelines.
  • Focus on relevant keywords: Incorporate relevant keywords into your content to improve its visibility to search engines. Research popular search terms and optimize your content with these keywords to attract organic traffic.
  • Build relationships with high-authority websites: Collaborate with reputable websites and industry experts to showcase your author expertise. Guest posting or contributing to these high-authority websites helps you reach a wider audience and establishes your credibility and expertise in the eyes of search engines.
  • Regularly update and optimize your content: Stay up to date with the latest industry trends and update your content accordingly. This shows search engines that your expertise is current and relevant. Optimize your content for SEO by improving page load speed, using meta tags, and incorporating internal and external links to reliable sources.
  • Add person schema: Person schema is a type of structured data that can be added to webpages, and it includes information about a person or business, such as name, job title, contact information, and social media profiles. Adding this information to your website helps search engines recognize you as an expert in your field and boosts your credibility.
credibility and web performance

How Does Content Expertise Affect Your Site’s Credibility?

To improve your website's ranking, it's essential to demonstrate your content expertise and provide valuable information to your audience.

Content expertise plays a crucial role in determining your website's visibility and credibility. When you showcase your personal experience and expertise in your content, it establishes trust and authority.

Performing a content audit regularly can also help improve your content expertise. By evaluating the effectiveness and relevance of your online content, you can identify areas for improvement and ensure that your content remains helpful and up-to-date.


How Do You Leverage EEAT for SEO?

Improve your website's SEO by leveraging content EEAT to enhance user experience and increase visibility. Here are four ways you can use content EEAT to boost your SEO:

  • Focus on providing accurate and trustworthy advice: In order to establish your website as a reliable source, it's crucial to ensure that and medical advice or other advice you provide is accurate, up-to-date, and supported by reputable sources. 
  • Encourage user-generated content: User-generated content, such as reviews, comments, and testimonials, can significantly improve your website's EEAT. 
  • Align your content with search intent: Understanding the search intent behind user queries is crucial for optimizing your content for SEO. By creating content that directly addresses the questions and needs of your target audience, you can improve your website's relevance and increase its visibility in search engine rankings.
  • Collaborate with authoritative websites: Building relationships with authoritative websites in your industry can boost your website's EEAT. 
high quality content

Why Should You Create High-Quality Content?

To create high-quality content, you should focus on providing valuable information and engaging storytelling. This means that your content shouldn't only be informative and accurate but also relevant to your audience's needs and interests.

By showcasing your expertise and credibility in your content, you can build trustworthiness with your readers. Remember, your content should always be user-focused, catering to the needs and preferences of your target audience.

To ensure the quality of your content, it's essential to conduct thorough research and fact-checking. Accuracy is crucial in establishing your credibility and maintaining the trust of your readers.

You should strive to make your content unique and original, offering fresh perspectives and insights to keep your audience engaged.

Storytelling plays a vital role in creating high-quality content. By incorporating compelling narratives, you can captivate your readers and make your content more relatable and enjoyable to consume. Use language that resonates with your audience, creating a sense of belonging and connection.

credible sources seo article

Why Is It Important To Provide Author Info and Transparency?

When creating content, make sure to include author information and be transparent about your sources and affiliations. This is essential for improving your EEAT according to the guidelines.

By providing author profiles, you allow your audience to see the credentials and expertise of the individuals behind the content. This helps establish trust and credibility, as readers can evaluate the qualifications of the author.

Transparency about your sources and affiliations is crucial in ensuring your content comes from a legitimate source. This means citing reputable sources and disclosing any potential conflicts of interest.

Here are four ways to enhance author info and transparency in your content:

  • Create comprehensive content: Focus on providing in-depth and well-researched information that covers all aspects of the topic.
  • Focus on experience: Share personal anecdotes and experiences, showcasing your expertise and adding authenticity to your content.
  • Highlight individual content: Clearly attribute specific content to its respective authors, allowing readers to differentiate between different contributors.
  • Emphasize transparency: Clearly state your sources and affiliations, providing links or references to back up your claims and allowing readers to verify the information themselves.
credible content source

Why Should You Use Credible Sources?

 When conducting research or gathering information for your work, you must ensure that the sources you rely on are credible. Credible sources provide accurate and reliable content, which is crucial for maintaining the quality and accuracy of your work.

With the rise of AI-generated content and the abundance of online information, it's important to be cautious about the sources you utilize. Some sources may contain inaccurate or misleading information, negatively impacting your EEAT. Therefore, verifying the sources' credibility before including them in your work is essential.

One way to determine the credibility of a source is to evaluate its content for accuracy and reliability. Look for sources that provide well-researched and fact-checked information.

Consider the reputation and expertise of the author or organization behind the source. External sources such as academic journals, reputable news outlets, and trusted websites are often reliable and trustworthy.

Furthermore, it's crucial to review the privacy policy of the sources you use. Ensure that they handle user data responsibly and prioritize user privacy. This is especially important when dealing with sensitive or personal information.

brand reputation

Is It Necessary To Create a Positive Brand Reputation?

Establish a strong and favorable brand reputation to enhance your EEAT. Building a positive brand reputation is crucial for attracting and retaining customers who desire a sense of belonging. Here are four essential steps to help you create a positive brand reputation:

  • Provide exceptional customer service: Delivering exceptional customer service is key to building trust and loyalty. Respond promptly to customer inquiries, address their concerns, and go the extra mile to exceed their expectations.
  • Cultivate happy customers: Focus on creating a memorable customer experience that leaves customers satisfied and eager to share their positive experiences. Happy customers are more likely to recommend your brand to others, increasing your reputation and customer base.
  • Showcase everyday expertise: Demonstrate your expertise in your industry by sharing valuable and informative content. Position yourself as a thought leader by providing insightful advice, tips, and industry updates. This will establish your brand as a reliable source of information and build credibility.
  • Leverage customer reviews and experience-based content: Encourage customers to leave reviews and testimonials about their experience with your brand. Positive reviews and experience-based content create social proof and build trust with potential customers.

By following these steps, you can improve your brand's reputation, increase customer loyalty, and enhance your EEAT.

user generated content

Monitor and Leverage User-Generated Content

Keep an eye on user-generated content and make the most of it. User-generated content refers to any content created by your audience, such as comments, reviews, testimonials, or social media posts. This content has the power to strengthen your online presence and improve your EEAT.

Users sharing their positive experiences with your brand or products adds credibility and authenticity to your online reputation. Showcase this content on your website or social media profiles to demonstrate your customers' trust and satisfaction in your offerings.

Content marketing is another way to leverage user-generated content. Encourage your audience to create and share their own content related to your brand. This can include user-generated videos, blog posts, or even guest blogging opportunities.

By doing so, you amplify your reach and build a sense of community and belonging among your audience.

User-generated content can help you stay ahead of core algorithm updates. Search engines like Google prioritize fresh and relevant content. You can continuously update your website with external content by encouraging your users to create content.


Build Authoritative Backlinks

Include high-quality backlinks from authoritative websites to boost your EEAT. Here are four strategies to help you build authoritative backlinks and enhance your online presence:

  • Seek out authoritative websites: Look for websites that are recognized as experts in your field or industry. These websites should have a strong reputation and a high domain authority. Getting backlinks from such websites will signal to search engines that your content is trustworthy and relevant.
  • Create valuable and shareable content: Develop high-quality content that provides valuable insights, information, or solutions to your audience. When your content is well-researched and informative, it becomes more likely to be linked by authoritative websites. This helps to establish your credibility and expertise in your niche.
  • Guest post on authoritative websites: Reach out to influential websites and offer to contribute guest articles. This allows you to showcase your expertise and gain exposure to a wider audience. Make sure the websites you choose are relevant to your niche and have a good reputation.
  • Build relationships with industry influencers: Connect with influencers and experts in your field through social media, conferences, or industry events. Engage with their content, share their work, and provide valuable insights. Developing relationships with these influencers can lead to opportunities for backlinks and collaborations, further boosting your authority and credibility.
outside authority source

Should You Invest In a Business Address (and Phone Number)?

Make sure to prioritize the acquisition of a professional business address and phone number to enhance your EEAT. Having a credible and easily identifiable business address and phone number is essential for building trust with your audience.

When potential customers or clients see that you have a legitimate business address and phone number, it gives them a sense of security and confidence in your brand.

A professional business address helps establish your credibility and allows you to separate your personal and professional life. It creates a clear distinction between your home and business addresses, giving you a sense of professionalism and privacy.

Having a dedicated business phone number is equally important. It shows that you're serious about your business and makes it easier for customers to reach you.

It also allows you to maintain a professional image, as you can answer calls professionally and redirect them to the appropriate department or team member.

Investing in a business address and phone number provides consistent and reliable contact information to include in your guest posts, social profiles, and other online platforms. This not only helps in building connections but also boosts your profile as a trustworthy business.

about page

How Do You Create A Comprehensive About Page?

You should regularly update your About page to provide comprehensive information about your business or organization. This page is crucial for potential customers who want to learn more about your company and what sets you apart from your competitors.

Your About page shouldn't just be a list of facts and figures about your business. Instead, it should tell a story and create a connection with your audience. Use language that resonates with your potential customers and makes them feel like they belong.

Incorporate relevant keywords into your About page to improve its visibility in search engine results. Consider what search queries your potential customers might use to find businesses like yours, and include those keywords naturally throughout your content.

Adding a few high-quality photos of yourself and your team can greatly enhance the personal touch of your About page. Including images allows your audience to connect with you more personally, fostering a sense of belonging and trust.

When people visit your About page, they want to see the face behind the brand, someone they can relate to and trust. By sharing your real-life experiences through images, you create a more authentic and engaging experience for your audience.

Including photos of yourself also helps to create evergreen content on your website. Unlike current events or trends that may quickly become outdated, images of yourself provide a timeless element to your About page, ensuring its relevance and appeal for years.

Moreover, adding photos of yourself and your team can help to reduce your bounce rate and increase your customer journey. People who see a friendly face on your About page are likelier to stay on your website and explore further.

Including photos of yourself and your team can benefit your social media channels. You create a consistent and recognizable brand image by using the same images on your About page and social media profiles. This can increase your online presence and help you connect with your audience across different platforms.


How Can You Include Proof of Experience in Your Author Bio?

When crafting your Author bio, include proof of your experience. This establishes your credibility and helps readers trust the information you provide.

Here are four ways to include proof of your experience in your bio:

  • Highlight your actual experience: Mention your years of experience in the field and any notable achievements. This will show readers that you have firsthand knowledge and expertise.
  • Provide extensive guidelines: Share any guidelines or frameworks you have developed or used in your work. This demonstrates your deep understanding of the subject matter and your ability to provide valuable insights.
  • Mention your medical expertise: If you're a medical professional, mention your specialization and any certifications you have obtained. This will assure readers that you have the knowledge and training to accurately discuss medical topics.
  • Showcase link-building prospects: Include incoming links to reputable sources that support your claims. This adds credibility to your bio and helps readers find additional information on the topic.

Should You Include Experience Markers Into Your Content?

To enhance the credibility of your content, make sure to incorporate experience markers throughout. Users who come across your content want to feel a sense of belonging and trust.

By including experience markers, you can establish yourself as an authority in your field and create a deeper connection with your audience.

One way to incorporate experience markers is by deep diving into your expertise. Share your knowledge and insights on various topics within your niche, showcasing your understanding and expertise. This will demonstrate your levels of experience and provide valuable content for users.

Another way to include experience markers is by sharing personal anecdotes and stories. By relating your experiences to your content, you can connect with your audience on a deeper level. These stories can serve as content ideas and help users relate to the information you share.

When it comes to content sources, include credible references and links to reputable websites. This will further enhance the credibility of your content and provide users with additional resources to explore.

Lastly, consider creating long-form content that thoroughly covers a specific topic. This will show users that you comprehensively understand the subject and can provide valuable insights.

By optimizing your content for occurrences in search queries and patterns, you can attract more users looking for information in your niche.

Incorporating experience markers into your content is crucial for establishing credibility and creating a sense of belonging with your audience. By sharing your expertise, personal stories, and credible sources, you can create content that resonates with users and positions you as an authority in your field.

authoritative website

Should You Harness Outside Authority Sources?

You can boost your credibility and expertise by leveraging external authorities in your content. By harnessing outside authority, you can establish yourself as a trusted source of information and increase your visibility in search engine results. Here are four ways to effectively harness outside authority:


  • Cite reputable sources: When creating content, reference credible sources such as research studies, industry experts, and well-established organizations. This not only adds credibility to your content but also demonstrates that you have done your research.
  • Guest contributions: Inviting experts in your field to contribute to your content not only brings in fresh perspectives but also lends credibility to your platform. Publishing guest posts or featuring interviews with industry leaders can help establish your website as a trusted authority.
  • Earn backlinks from authoritative sites: Backlinks from reputable websites are a strong indicator of your content's value and authority. Focus on building relationships with authoritative sites in your niche and aim to earn high-quality backlinks to your content.
  • Participate in industry events and associations: Attending and speaking at industry conferences or joining professional associations can help establish your expertise and connect with other authorities in your field. These interactions can lead to collaborations, guest speaking opportunities, and further endorsements.
social media

Why Should You Grow Your Social Media Presence?

Engage with your audience on social media platforms to increase your visibility and build a strong online presence. In today's digital age, having a robust social media presence is essential for businesses and individuals alike.

It allows you to connect with your audience on a more personal level, engage in meaningful conversations, and showcase your expertise. By leveraging social media, you can enhance your chances of success in the competitive world of digital marketing.

Social media marketing offers numerous advantages over traditional marketing methods. It allows you to reach a global audience, engage in meaningful interactions, and create dynamic content that resonates with your target audience. Moreover, it is a cost-effective way to promote your brand and increase your visibility.

topical authority

How Can You Build Your Blog’s Topical Authority?

By consistently creating high-quality and relevant content, you can establish your blog's topical authority and attract a loyal and engaged audience. Building your blog's topical authority is crucial for gaining credibility and becoming a trusted source in your niche.

Here are four key steps to help you enhance your blog's topical authority:

  • Research and understand your target audience: To build topical authority, you need to identify your target audience's interests, pain points, and preferences. Conduct thorough research to gain insights into what your audience wants and needs.
  • Stay up-to-date with industry trends: To establish yourself as an authority, it's essential to stay current with the latest trends and developments in your niche. Regularly read industry publications, follow thought leaders, and engage in relevant conversations.
  • Create comprehensive and in-depth content: To build topical authority, you must provide valuable and comprehensive content that addresses your audience's needs. Focus on creating in-depth articles, how-to guides, and case studies that demonstrate your expertise.
  • Build relationships with other experts: Collaborating and networking with other experts in your field can significantly enhance your blog's topical authority. Interview industry leaders, contribute guest posts, and participate in online communities to establish yourself as a trusted authority in your niche.

Should You Remove or Update Any Low EEAT Content?

To improve your blog's EEAT, reviewing and updating any low-quality or outdated content regularly is important. If you are a blogger who aims to create a sense of belonging for your audience, providing them with valuable and up-to-date information is crucial.

Outdated or low-quality content can negatively impact your blog's EEAT, leading to a decrease in reader engagement and trust.

Start by thoroughly reviewing your blog posts, articles, and other content pieces. Look for any outdated information or inaccuracies that may have emerged over time. Update these pieces with fresh and accurate information, ensuring they align with your niche's current trends and developments.

Identify any low-quality content that may exist on your blog. This includes posts that lack depth, are poorly written, or fail to provide value to your readers. Consider either removing these pieces altogether or revamping them to improve their quality.

Regularly reviewing and updating your content demonstrates your commitment to providing your audience with the best possible experience.

By doing so, you're actively working towards creating a sense of belonging for your readers, who'll appreciate your dedication to maintaining high standards and delivering valuable content.

gdpr compliant

Should You Be Compliant With GDPR?

Ensure your website's compliance with GDPR by implementing necessary data protection measures. As a website owner, it's crucial to prioritize the privacy and security of your users' personal data. Here are four essential steps to help you achieve GDPR compliance:

  • Conduct a data protection audit: Start by identifying all the personal data you collect and process on your website. This includes information such as names, email addresses, and IP addresses. Assess how you collect, store, and handle this data to ensure compliance with GDPR principles.
  • Obtain informed consent: Make sure you have a clear and explicit consent mechanism in place. Obtain consent from your users before collecting any personal information. Provide them with detailed information about the purpose of data collection, how it will be used, and their rights regarding their data.
  • Enhance data security measures: Implement robust security measures to protect personal data from unauthorized access, disclosure, or loss. This includes using encryption, secure data storage, and regularly updating your website's security software.
  • Appoint a Data Protection Officer (DPO): Depending on the scale of your data processing activities, you may need to appoint a DPO. This person will be responsible for overseeing GDPR compliance and serving as a point of contact for data subjects and supervisory authorities.
web setting

Do You Need A Privacy Policy?

Make sure your privacy policy clearly outlines how you handle and protect users' personal information.

Having a privacy policy is not only important for legal compliance, but it also helps build trust with your users. They want to know that their personal information is being handled responsibly and securely.

You can detail the types of information you collect, the purpose for collecting it, how long you store it, whether you share it with third parties and the security measures you have in place to protect it.

This transparency will help your users feel more comfortable sharing their personal information with you.

improve your EEAT

Use These Tips To Improve EEAT On Your Website Today

Now you know how to improve EEAT and boost your website's ranking. Remember, author reputation does affect ranking, so build your credibility.

An interesting statistic shows that websites with higher EEAT are 34% more likely to appear on the first page of Google search results. So, don't forget to remove or update any low EEAT content and ensure compliance with GDPR.

With these steps, you'll be on your way to increasing your website's visibility and trustworthiness.

Frequently Asked Questions

What Is the Significance of Author Reputation in Relation to Ranking?

Author reputation is important for ranking because it establishes credibility and trust. Users who see reputable authors are more likely to engage with the content, leading to higher rankings and increased visibility.

How Does Content Expertise Impact Search Engine Ranking?

Content expertise impacts search engine ranking by establishing credibility and authority. Your knowledge and expertise are key in providing valuable and trustworthy information to users, which search engines prioritize for higher rankings.

Can EEAT Be Considered a Ranking Factor for All Types of Websites?

EEAT can be considered a ranking factor for all websites. To improve it, create high-quality content demonstrating expertise, authoritativeness, and trustworthiness. Engage with your audience and address their needs.

Is Google’s EEAT Relevant Only for YMYL (Your Money or Your Life) Websites?

Google's EAT is crucial for your website's success. It's not just for YMYL sites. Boost your expertise, authoritativeness, and trustworthiness to improve your EAT. Build a strong foundation for your online presence.

How Can You Leverage Author Expertise for SEO Purposes?

Leverage author expertise for SEO by showcasing their credentials, experience, and knowledge in their field. This establishes credibility, builds trust with readers, and signals to search engines that the content is valuable and authoritative.

leverage eeat for seo infographic