November 24

How to Boost Your Sales with Instagram Shopping

Did you know that 90% of Instagram users follow at least one business account?

If you want to boost your sales and reach a wider audience, Instagram Shopping is the way to go. With this feature, you can showcase your products and make it easy for your followers to purchase directly from your posts.


Table of Contents

We'll show you how to set up and optimize your Instagram Shopping strategy to maximize your sales and grow your business.


Get ready for increased revenue and freedom to thrive.


What Is Instagram Shopping?


Instagram Shopping is a feature that allows you to showcase and sell products directly on your Instagram profile. It's a game-changer for brands and businesses looking to connect with their audience and boost sales.


With Instagram Shopping, you can create a seamless shopping experience for your customers, making it easier than ever for them to discover and purchase your products.


By using this shopping feature, you can tag your products in your posts and stories, allowing your followers to shop directly from your content.


Gone are the days of directing your audience to external websites or online stores. Now, you can keep your customers engaged on your Instagram profile, giving them the freedom to explore and shop without leaving the app.


Not only does Instagram Shopping provide a convenient shopping experience for your customers, but it also helps you build brand loyalty and increase your sales.


By showcasing your products through this feature, you can create visually appealing and engaging content that captures your audience's attention. You can highlight the unique features of your products and share the stories behind them, allowing your customers to connect with your brand on a deeper level.


Incorporating product tags into your posts and stories is simple. Just upload a photo or video, add a caption, and tag the products you want to showcase. Your followers can then tap on the product tags to view more details and make a purchase. It's that easy.

product package boxes shopping online on instagram

What Are The Benefits Of Instagram Shopping?


Instagram Shopping offers a range of advantages for online businesses, particularly those in the ecommerce industry.


One of the key benefits is the ability to easily tag your products in your Instagram posts and stories. This feature allows your followers to simply tap on the tagged products and be directed to a product page where they can make a purchase.


With product tagging, you can showcase your products in a visually appealing way and provide a seamless shopping experience for your customers.


Another benefit of Instagram Shopping is the opportunity for social shopping. By integrating your online store with Instagram, you can tap into the large and engaged user base of the platform.


Instagram's visually-driven nature makes it an ideal platform for users to discover and purchase products. By leveraging Instagram Shopping, you can drive sales by reaching a wider audience and tapping into the social shopping trend.


Instagram Shopping provides valuable insights and analytics for your business. You can gain access to data such as post engagement, click-through rates, and conversion rates. This information allows you to measure the effectiveness of your Instagram Shopping efforts and make data-driven decisions to optimize your strategy.


What Are The Disadvantages?


One potential drawback of using Instagram Shopping is that it limits the number of products you can tag in a single post or story.


This limitation can restrict your ability to showcase a wide range of products to your audience, potentially hindering your sales efforts.


Here are some key disadvantages to consider:


  • Limited product tagging: Instagram Shopping allows you to tag up to 5 products in a single image post and up to 20 products in a multi-image post or carousel. While this may be sufficient for small businesses or those with a narrow product range, it can be restrictive for larger businesses with a diverse inventory.
  • Reduced visibility for non-tagged products: By focusing on a limited number of tagged products, you may inadvertently overshadow other products in your inventory that aren't featured. This can lead to missed sales opportunities for those products.
  • Potential for cluttered visuals: With the limited number of product tags allowed, you may find yourself trying to fit multiple products into a single image. This can result in a cluttered visual presentation, potentially detracting from the overall shopping experience for your audience.

While Instagram Shopping offers various advantages for boosting sales, it's important to consider these limitations and find ways to work around them to maximize the potential of your online store.


How Do You Get Approved For Instagram Shopping?


To get approved for Instagram shopping, you need to follow a few steps.


Convert to a Business or Creator Account


To get approved for Instagram shopping, the first step is converting your account to either a Business or Creator account. Here's what you need to know:


  • Business account option: Instagram offers the option to convert your personal account to a Business account. This allows you to access essential business features and analytics.
  • Business email address: When converting to a Business or Creator account, make sure you have a valid business email address. This will help Instagram verify your account and ensure you're a legitimate business.
  • Business post: To be eligible for Instagram shopping, you need to create quality content that showcases your products or services. Post regularly and engage with your audience to build trust.
  • Business size: Whether you're a small business or a larger enterprise, Instagram shopping is available to businesses of all sizes. Don't let the size of your business limit your potential.

Use the Commerce Manager to Set up Your Shop


To set up a shop and get approved for Instagram shopping, you'll need to use Commerce Manager.


Commerce Manager is an essential tool that allows business owners to manage their Instagram shopping experience. It enables you to set up shop, add products, and start product tagging.


To get started, make sure you meet the requirements for Instagram shopping, such as having a business or creator account and selling physical goods. Then, connect your Instagram account to a compatible ecommerce platform partner, such as Shopify or BigCommerce.


Once connected, you can use Commerce Manager to create a catalog, upload your products, and start tagging them in your Instagram posts.


Upload Your Product Catalog


This step is crucial in showcasing your products and boosting sales on the platform.


Here are three key points to consider when uploading your catalog:


  • Keep it organized: Make sure your product catalog is well-structured and easy to navigate. Use relevant categories and subcategories to help users find what they're looking for quickly.
  • Provide detailed information: Include accurate and contextually relevant details for each product, such as descriptions, prices, and available variations. This will help users make informed purchasing decisions.
  • Regularly update your catalog: Keep your product catalog up to date by adding new items, removing sold-out products, and making any necessary changes. This ensures that customers have access to the latest offerings.

How To Setup Your Business Instagram Account


You can easily set up your business Instagram account to start utilizing Instagram Shopping and boost your sales.


Setting up your business account is a crucial step in the process of maximizing your sales potential on Instagram.


To get started, simply open the Instagram app and tap on the profile icon at the bottom right corner of the screen. From there, tap on the three lines at the top right corner and select 'Settings.'


Next, tap on 'Business' and then 'Set Up Instagram Shopping.' Follow the prompts to connect your Instagram account to your business's Facebook page and submit your account for review.


Once approved, you can start tagging products in your posts and stories, providing a seamless shopping experience for your customers and ultimately driving more sales.


How To Upload Your Product Catalog


To continue setting up Instagram Shopping, upload your product catalog to your business Instagram account. Here's how you can do it:


  • Create a product feed: Gather all the necessary information about your products, including images, descriptions, and pricing. Organize this data into a product feed file, which can be in CSV or XML format.
  • Use product tagging: Once you've uploaded your product catalog, you can start tagging your products in your Instagram posts and stories. This allows your followers to see the product details and make purchases directly from your posts.

Complete Your Account Review


After uploading your product catalog, it's time to complete your account review for setting up Instagram Shopping. This crucial step ensures that your business profile meets all the requirements to fully utilize the platform's shopping features.


During the account review, you'll need to verify your domain and comply with Instagram's policies and guidelines.


You'll need to enable product tagging and shoppable posts, which allow users to directly purchase your products without leaving the app.


Completing the account review also grants you access to the checkout functionality, enabling a seamless purchasing experience for your customers.


Turn on Shopping


Once you've completed your account review and made any necessary changes, you can proceed to turn on shopping and start utilizing the shopping features on Instagram.


Once approved, you can start product tagging in your posts and stories to showcase your products and boost sales. Use the shopping promotion feature to run ads and reach a wider audience.


Start Adding Tags


Once you have successfully turned on shopping, it's time to start adding tags to your products on Instagram. This step is crucial in maximizing the potential of Instagram shopping and boosting your sales.


To start adding tags, make sure your Instagram account is set up as a business account. Then, upload high-quality product images that showcase your offerings in the best possible light.


Next, tap on the image you want to tag and select 'Tag Products.' Search for the product you want to tag and select it from the list.

 

Monitor Your Shopping Insights


Instagram provides valuable insights about your Shopping activity. You can access data like product views, taps on your tags, and purchase conversion rates.


This information can help you understand what products are performing well and make data-driven decisions to boost your sales.


Tips to Gain Success with Instagram Shopping


To gain success with Instagram Shopping, there are a few key tips to keep in mind. Use these to get the most out of your Instagram shopping account.


Use High-Quality Professional Visuals


Boost your sales with Instagram Shopping by using high-quality professional visuals. When it comes to promoting your products on Instagram, the visual aspect is key to capturing the attention of your audience.


Enhanced Product Discovery: A well-crafted product photo can attract potential customers and encourage them to explore your offerings further.


Increased Engagement: Professional visuals can help create a positive and memorable impression, leading to more likes, comments, and shares on your shopping posts.

Improved Conversion Rates: High-quality visuals can instill trust and confidence in your brand, increasing the likelihood of turning your followers into paying customers.


By using high-quality professional visuals, you can leverage the power of Instagram Shopping and tap into the full potential of your target audience.

hashtags on instagram shopping

Use Hashtags


To maximize your success with Instagram Shopping, utilize hashtags.

Hashtags are a powerful tool that can boost sales and increase your visibility on the platform.


By using contextually relevant hashtags in your posts, you can reach a wider audience and attract more potential customers to your products.


When choosing hashtags, consider using keywords that are related to your business and products.


This will ensure that your posts appear in the search results of users who are actively looking for those specific items.


Using popular hashtags in your niche can help you tap into existing communities and gain exposure to a larger audience.


Incentivize Shopping


In order to gain success with Instagram Shopping, you can incentivize shopping by offering exclusive discounts and promotions to your followers. This won't only attract more attention to your products but also encourage your audience to make a purchase.


  • Use shopping stickers: Utilize Instagram's shopping stickers feature to make your products easily clickable and accessible for your followers.
  • Product tagging: Tag your products in your posts and stories to allow your audience to directly shop for them without any hassle.
  • Create a product catalogue: Build a comprehensive product catalogue on Instagram to showcase all your offerings in one place, making it easier for your followers to browse and shop.

Show Your Product in Action


To boost sales and achieve success with Instagram Shopping, it's crucial to showcase the effectiveness of your products by demonstrating them in action.


When users see your product being used or worn in real-life situations, they can visualize themselves using it, which increases the likelihood of making a purchase.


Use product tagging to make it easy for users to click on your posts and explore the product further. Encourage user-generated content by asking customers to share photos or videos of themselves using your product and tagging your brand. This not only provides social proof but also creates a sense of community around your brand.


 Instagram Shopping is all about visual content, so make sure to showcase your product in action through engaging and compelling visuals.


What Are Instagram Shopping Posts?


Instagram Shopping posts allow you to tag your products directly in your images, turning your followers into customers with just a few taps.


Incorporating Instagram Shopping posts into your social media strategy can be a game-changer for your business. So start tagging your products and watch as your Instagram followers turn into loyal customers.


Creating Instagram Shopping Posts that Convert


To create Instagram shopping posts that convert, there are several key tips to keep in mind.


Be Sure to Use a Strong Call-To-Action


With a strong call-to-action, you can effectively convert your Instagram shopping posts into sales.


Craft compelling captions and use enticing visuals to grab the attention of your audience and encourage them to take action. By creating a sense of urgency or highlighting limited-time offers, you can effectively drive sales and conversions.


Be Cohesive With Your Instagram Aesthetic


To effectively create Instagram shopping posts that convert, maintaining a cohesive Instagram aesthetic is crucial. Your audience desires freedom, and by maintaining a consistent aesthetic, you can create a visually appealing and cohesive brand identity. This will help boost your sales on Instagram shopping.


Your posts should reflect your brand's unique style, using a consistent color palette, filters, and visual elements. By doing so, you'll create a visually appealing feed that entices your audience to explore your products.


Make sure your images are high-quality and showcase your products in the best light. Consider the layout and composition of your posts to create a visually pleasing experience for your followers.


Always Space Out The Tags in Images


You can maximize the effectiveness of your Instagram shopping posts by strategically spacing out tags in your images. By spacing out your tags, you create a visually appealing and uncluttered look for your audience, making it easier for them to focus on the products you're showcasing.


  • Use the rule of thirds: Place your tags in one-third of the image, either horizontally or vertically, to create balance and draw attention to the products.
  • Utilize negative space: Leave empty spaces around your tags to give them room to breathe and make them stand out.
  • Experiment with different tag placements: Try placing tags at different corners or edges of the image to add variety and interest.

Add Relevant Hashtags


Include a sufficient number of relevant hashtags to optimize your Instagram shopping posts for conversion.


Hashtags are a powerful tool in your social media strategy that can help boost sales and increase visibility.


When using Instagram Shopping, it's important to use hashtags that are relevant to your product tagging, product description, and content strategy.


You can reach a wider audience and increase the chances of converting them into customers. Be sure to research popular hashtags in your industry and use them strategically in your posts.


Avoid using too many hashtags as it can make your posts look spammy. Instead, focus on using a few targeted hashtags that are specific to your product and audience.


Use User-Generated Content To Showcase Your Products


When showcasing your products with user-generated content on Instagram Shopping, leverage the power of social proof to increase sales and drive conversions.


Here are three ways to effectively showcase your products using user-generated content:


  • Encourage customers to share their experiences with your products by reposting their images or videos on your Instagram Shopping page. This allows potential customers to see your products in action and builds trust in your brand.
  • Run contests or giveaways that require participants to post about your products. This generates user-generated content while increasing brand awareness and engagement.
  • Collaborate with influencers or brand ambassadors who align with your brand values and have a loyal following. Their user-generated content can help showcase your products to a wider audience and boost sales.
filming video for online shopping instagram

Use Videos to Bring Your Products to Life


To effectively bring your products to life and create Instagram Shopping posts that convert, consider using videos. Videos are a powerful tool that can grab your audience's attention and showcase your products in an engaging and dynamic way.


By incorporating videos into your posts, you can demonstrate how your products work, highlight their features, and show them in action.


This not only allows potential customers to see your products in contextually relevant situations but also helps them visualize how the products can enhance their lives.


Use Instagram-specific promotions


Try implementing targeted Instagram promotions to increase engagement and drive sales for your store. Experimenting with Instagram-specific promotions can help you find the strategies that work best for your business.


Here are three ideas to get you started:


  • Run limited-time offers exclusively for your Instagram followers. This creates a sense of urgency and encourages immediate action.
  • Collaborate with influencers or micro-influencers in your niche. They can showcase your products to their followers and generate buzz about your brand.
  • Use Instagram Stories to promote flash sales or discounts. These temporary promotions can create excitement and generate a sense of exclusivity.

Use Captions and Product Descriptions


To further promote your store and boost sales through Instagram shopping, entice shoppers with captivating captions and detailed product descriptions. The right words can make all the difference in catching the attention of potential customers.


  • Use your captions to highlight the unique features or benefits of your products, and create a sense of urgency or excitement. Be creative and let your brand personality shine through.
  • When it comes to the product descriptions, be sure to provide all the necessary information that shoppers need to make a purchasing decision. Include details like size, color options, materials, and any special features.
  • With well-crafted captions and informative product descriptions, you can entice shoppers and drive more sales through Instagram shopping.

Integrate Shopping Shout-Outs Into Your Stories and Reels


Continue to drive sales and promote your store by seamlessly integrating shopping shout-outs into your Stories and Reels on Instagram. With these strategies, you can make it easier for your audience to discover and purchase your products directly from your content.


  • Utilize Instagram Stories: Create engaging and interactive Stories that showcase your products and include shopping tags. Encourage your audience to swipe up and make a purchase without leaving the app.
  • Try Instagram Live Shopping: Host live shopping sessions where you can showcase your products in real-time and answer any questions from your audience. Use shopping stickers to make it easy for viewers to shop while they watch.
  • Get creative with Instagram Reels: Use short videos to highlight your products and show how they can be used or styled. Add shopping tags to your Reels to make it convenient for viewers to shop your featured products.

Work with Influencers or Run Ad Campaigns


Collaborate with influencers or launch targeted ad campaigns to amplify your Instagram shopping strategies and promote your store effectively.


Influencers have a strong presence on social media and partnering with them can greatly boost your sales. Choose influencers who align with your brand and have a large following in your target market. They can create engaging content featuring your products and drive traffic to your online store.


Running ad campaigns allows you to reach a wider audience and increase brand visibility. Use Instagram's targeting options to ensure your ads are seen by the right people. Create a content calendar to plan your campaigns and ensure consistency.


When running ads, make sure to optimize the user experience by using product tagging, making it easy for customers to purchase directly from your posts.


Embed Your Instagram Shop on Your Website: Instagram Feed Widget


Embedding an Instagram Feed Widget on your website allows you to seamlessly integrate your Instagram shop and boost your sales.


By doing so, you provide your website visitors with a convenient way to browse and purchase products directly from your Instagram shop without having to leave your website.


This not only enhances the overall shopping experience for your customers but it also increases the chances of converting them into paying customers.


With an Instagram Feed Widget, you can display your Instagram shop's products in a visually appealing and contextually relevant manner. This means that you can choose the specific products you want to showcase, based on the content and theme of your website. 


Integrating your Instagram shop into your website allows you to take advantage of the trust and credibility associated with your brand. When customers see your products featured on your website, they're more likely to view them as legitimate and trustworthy.


This can significantly boost your sales and create a sense of freedom for your customers, as they can shop with confidence knowing that they're purchasing from a reliable source.


By seamlessly integrating your Instagram shop into your website, you provide your customers with a convenient and trustworthy way to browse and purchase products.


What Are the Fees Associated with Instagram Shopping?


To understand the costs of Instagram shopping, you need to consider the fees associated with using the platform. Here are three sub-lists that will give you a clear picture of the fees involved in Instagram shopping:


  • Setup Fees: Instagram shopping doesn't charge any setup fees. You can create your Instagram shop for free and start selling your products right away. This makes it an attractive option for small businesses or individuals who want to boost sales without investing a lot of money upfront.
  • Transaction Fees: When a customer makes a purchase through Instagram shopping, there's a transaction fee involved. As of now, Instagram charges a flat fee of 5% per transaction. This fee covers the processing and handling of the payment, ensuring a seamless experience for both the seller and the buyer.
  • Advertising Fees: While not directly associated with Instagram shopping, it's important to mention that if you choose to advertise your products on Instagram, there may be additional fees involved. The cost of advertising will vary depending on factors such as the duration of the campaign, the targeted audience, and the ad format chosen.

Using Instagram Shopping To Boost Sales


Boosting your sales with Instagram Shopping can be a game-changer for your business. With its numerous benefits, like increased visibility and easy product tagging, it's a powerful tool to reach your target audience.


However, keep in mind the disadvantages, such as the approval process and associated fees.


By following the steps to set up Instagram Shopping and creating compelling posts that convert, you can take advantage of this platform's potential.


So, jump on board and unleash the power of Instagram Shopping to skyrocket your sales. 

instagram logo

Frequently Asked Questions


Can I Sell Any Type of Product on Instagram Shopping?


You can sell any type of product on Instagram Shopping. It's a great platform to showcase your products and reach a wide audience. Take advantage of this feature to boost your sales.


Is Instagram Shopping Available in All Countries?


Yes, Instagram Shopping is available in all countries. No matter where you are, you can tap into the power of this feature to boost your sales and reach a global audience.


How Long Does It Take to Get Approved for Instagram Shopping?


It typically takes a few days to get approved for Instagram Shopping. You'll need to meet certain requirements and provide accurate information. Once approved, you can start boosting your sales through the platform.


Can I Use Instagram Shopping if I Don’t Have a Business Account?


You can't use Instagram Shopping without a business account. But don't worry, it's easy to switch. Just follow the steps to convert your personal account into a business account and start boosting your sales.


Can I Add Multiple Products to a Single Instagram Shopping Post?


Yes, you can add multiple products to a single Instagram shopping post. This allows you to showcase a variety of items in one post, making it easier for your audience to browse and purchase.