Organic social media is not a new concept, but it’s still one that many businesses are struggling with. To put it simply, organic content is the posts you post on your business page for free without paying to boost them or advertise them.
This includes updates about what you do and tips or tricks related to your industry in addition to posting pictures of events or photos from behind the scenes at work.
Organic content is shown in the feeds of people who have liked or commented on your page. This means that even small businesses like yours can get exposure through posting quality information free of charge!
Social media marketers have to post on a regular basis, but as you’ve seen it can be difficult keeping up with the high demand. Fortunately there are many tools available that will help make scheduling organic content much easier.
For instance, if you use Facebook Business Manager or Page manager then they offer an easy way to schedule posts in advance and even save them for later when time is tight.
With all of the talk about Facebook’s organic reach, it can be easy to forget that other social media platforms are available.
For example, Twitter is popular for those who don’t want a large follower count and LinkedIn has many business professionals as members.
Whether you have an established presence on these networks or not, now might be the time to explore how they may fit into your marketing strategy going forward. We know that understanding organic social media can seem daunting at first glance.
If you’ve been reading the news lately, then you know that organic reach on social media is plummeting. It isn’t just Facebook and Twitter – it seems like every platform out there has seen a decrease in organic reach over the past year or so.
And as for small businesses? Well, it can be difficult to pay for marketing on all of these different platforms at once while also balancing your paid advertising spend with your efforts to build an audience organically.
But what if I told you that understanding how people use social media could help increase your business’s sales without spending any money?
You might not believe me right now but stay tuned because I have some great tips to help you increase your organic social media reach to help you build your brand without spending all your budget on paid ads.
Today, most businesses rely on a combination of organic and paid social media marketing to drive traffic. As with your website, it’s important that you have an effective strategy for both types of marketing—organic and paid.
Organic should be the central focus in your social media strategy, however, you can achieve faster results by incorporating some paid advertising into this mix.
The best solution combines the two strategies so that they work together seamlessly while also optimizing user experience and providing high-quality content at all times.
Build Brand Awareness By Letting Your Brand’s Personality Shine
Social media can be a great way to make connections with your customers and prospects, but it’s not just about posting sales offers. To succeed on social media you need the right strategy that will build an engaged community of followers. You also have to understand how people are using social media today so you know what resonates best for them.
If you want to create personality for your company and stand out on social media among all of the other brands competing with yours, there are a few things that should go into consideration before starting your branding process.
Think about how you would like people to perceive your business in their minds when they hear its name or see its logo.
Next, think about which mediums of content will best suit this type of tone – whether those posts include videos or memes or something else entirely different is up to you.
One of the best ways to attract and retain customers is by showing your personality. With so many companies vying for attention on social media, it’s important that you show your unique company culture in new and creative ways through content that makes people feel like they know you better.
Focus On The Right Social Media Sites
The truth is, your audience may not be on every social media platform. So instead of wasting energy and money trying to get a presence in all the networks that are out there, why don’t you focus on one or two that you know your customer base is on?
Choosing the right social media platform for your business is a difficult decision to make. It can seem like everyone is on Facebook, but they might not be interested in what you have to offer. On YouTube, there are so many videos that it may take a while before someone sees yours.
To help with this process, we’ve come up with some quick tips to help you decide which channel or channels are worth your time and effort.
- Just Ask - If you don’t want to be left in the dark about your customers, it’s best to ask them. Ask them how they use social media for business or personal reasons and which platforms they prefer.
- Use Surveys - You may also want to survey a larger group of people from all demographics with a few questions like “What is one thing that frustrates you most when shopping online?” or “How likely are you to recommend this product/service?” The answers will help shape your marketing strategy moving forward, so make sure you take advantage.
- Use Share Buttons On Your Blog - They’re a great way for people who read your content to show their friends and followers that they found something worth reading by clicking on the social media icon at the end of each post or article. These tools will provide analytics which can help you figure out where readers are coming from so you can better focus your efforts in those areas.
- Check The Competition - The best way to know if a social media platform is worth your time and energy is to see where the competition spends their time. If you don’t have any competitors on Facebook, then it may not be worth your time there either.
Social Media Profile Optimization
You can't have a great social media presence without making sure your profiles are optimized. You need to tweak all aspects of what you post on these sites in order for people to find it and follow you more easily, from hashtags to captions - everything!
If you want the ultimate rocking profile that gets tons of followers then be sure not to miss any small details when optimizing yours today.
With so many people vying for attention on these platforms, you have to be sure that your profile is optimized and memorable in order to stand out from the crowd.
Many of the tactics I recommend include: A username easy enough (and catchy) enough so anyone could remember it; a recognizable brand logo, keyword-rich descriptions which are natural sounding yet still manage to mention keywords relevant to your company or website URL.
These same elements should be considered when posting images, selecting keywords, and writing your call-to-actions. This applies to all social networks.
Post As Much Evergreen Content As Possible
It can be difficult to stay on top of a constantly changing social media landscape, and you may find yourself coming up with the same ideas over and over again because your industry isn't as exciting or engaging as others.
Most people are drawn to content with a good message. With evergreen material, you can target emotional responses like humor and awe.
Posts that convey positive messages tend to be shared more than those of a negative nature so it's important to make your audience smile or feel proud of themselves the moment they're reading what you've posted on social media.
Posting More Is Not Always Best
When posting to Facebook, the algorithm shows content that is highly relevant to each reader. Quality posts will win you more organic reach than posting as often with mediocre content. You can get the best of both worlds by sharing quality, relevant posts rather than a barrage of low-quality updates on your social media feed.
You need to experiment with different frequency ranges, since no two businesses are the same.
Another way to get your voice heard is not when everyone else is talking. Posting at non-peak times can help you avoid getting lost in the flood of posts that are seen on social media platforms every day.
Use The Right Type Of Content
A recent study by Facebook Insights showed that there are three types of posts which perform best on the social media platform. These include status updates, links to other content, and videos. The key is not just posting these different formats but also varying them up in order to find what works for your audience better than others do.
Promote Your Profile All Over
Social media platforms are an integral part of any business, and should be featured everywhere your company is present. This includes on the website, storefront or anywhere else you may think of.
You should also consider adding a follow button to your website to allow users to instantly "like" and follow your page, without leaving your website.
The Right Mixture Of Promotional And Free Content
Social media is an integral part of business and marketing strategy, but it's important to also consider your audience. Make sure that you are providing content for them as well.
Organic social media is not about pushing out products but instead, it's all about delivering valuable content to users. Start with the awareness phase of your funnel and share content that inspires them or teaches something new.
The best way to increase your brand's credibility is by sharing valuable content. When you become an authority in the industry, customers will trust any recommendations or suggestions that come from you.
The 80/20 rule is a formula that you should apply to your social media usage. Eighty percent of the content on your feed should be useful and helpful, while the remaining twenty percent can promote various products or services.
Instagram is a visual platform with almost no barriers to entry. Your account can be built around pictures, videos, and beauty products within minutes of opening up an app for the first time.
Twitter, on the other hand, requires more effort from users by demanding that they contribute valuable content rather than images or video clips in order to succeed--a strategy which pays off when it comes down to conversions since you're speaking directly with people who are interested in what your brand has (or will) offer them.
Engage With Your Audience
Organic social media is a great way to communicate with your customers. You can ask them for feedback on your service, tell them about new products or engage followers by asking questions that they are interested in. Organic engagement will not only help you get more people involved but also build long-term relationships between you and those who follow your brand.
When you respond to people's comments and queries with the utmost care, your reputation will improve. Your posts will be read because people want to see what you're doing next.
One way to retain customers is by using social media. As a company, you can use it as an interactive customer service tool that allows for quick responses and speedy resolutions of any problems with your product or services. This helps prevent the problem from escalating into something bigger.
Building a trustworthy social media page with positive reviews is an essential part of your business. It's not just about marketing, it will also generate more word-of-mouth and new members to your audience as they become familiar with what you do.
Use Paid Social Media As Well
Promoting organic content that's performing well is an effective way to attract new eyes. Try replicating what worked in a post and boosting it for more engagement with potential customers. Ad campaigns can be difficult to set up, but boosting a posts is much easier and lower risk. Start there when you are just starting out in paid social media marketing.
We know organic reach varies greatly on different social media platforms and this also extends to paid social media ads. To keep your ad's effectiveness high, make sure you are using the appropriate size and format for whichever platform you are advertising on.
It is important to target the right audience in order for your campaign to be successful. In paid social, a targeted audience will allow you more chances of converting customers because they are being exposed with content that interests them most.
Organic Social Media And Your Marketing Plan
Organic social media is just as important to your marketing strategy as SEO is. The secret isn’t either or - it’s both. If you start thinking about your social media efforts in the same way you think about your SEO work, you’ll find the best social media marketing strategies.
This means that organic social should be central to your overall social media strategy, while paid ads are used strategically for faster results when needed. Combining these two tactics will give you an edge over competitors who rely solely on one or the other - or worse yet, don't bother with either.