June 4

BrightLocal Review – Your Local SEO Toolkit


BrightLocal promises "local SEO made simple" on its home page. It delivers on that promise by providing three types of services: Local SEO Tools, Reputation Management, and Agency Features to help you dominate local search rankings with a top rank. 

This BrightLocal review can help you determine if you need this service to provide white-label services as a local business agency or if you want it to improve your own local SEO and website rankings.

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With the use of visualizing data in one place, managing your online reputation from a single point-of-entry and monitoring ranking for important information about your business, BrightLocal helps businesses succeed through their marketing campaigns which are all designed around generating new leads at an affordable price.

BrightLocal is an all-in-one SEO platform that has been used worldwide by SMBs and marketing agencies. It integrates localized SEO initiatives for businesses of any size in a comprehensible way to simplify the process while still providing maximum benefits.

You have control over your listings, as well as the ability to run powerful campaigns that will make you visible in all areas of rankings and search results.

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BrightLocal Features

Four products help with this process: Local SEO tools for management, Reputation Manager to track reviews from clients or vendors, Citation Builder which allows posting on websites such as Yelp, Mapquest or Trip Advisor, and the Agency Lead Generator which provides a simple widget for your site to offer prospects a free website audit.

With Rank Tracker, users can monitor their local, mobile, and organic rankings. It also includes a review tracker to see what customers are saying about your products or services on the internet!

The integration with Google Analytics makes it easy to view that data in one place so you don't have to switch back and forth between tabs. You'll even be able to find out how well each of our industry-leading functionalities is working for you by using sales reports which allow us not only provide insights into recent performance but forecast future success as well.

BrightLocal is designed to boost your workflow and make business processes more efficient. All these tools come together in one single dashboard that you can access through a clean, easy-to-use interface on BrightLocal's website.

The SEO tool will rank your business’s website in all of the major search engines, and for different locations so you can get a general idea as to how it is performing. Plus, with such an intuitive interface that proves easy to use by even those who are unfamiliar with applications like these, you can see exactly what works and where there might need some improvement.

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Local Search Engine Optimization Tools

BrightLocal has you covered for all your local reporting needs. With a suite of tools that include multi-location monitoring, track rankings, and audit citations monitoring capabilities, they help make sure the visibility in online spaces is strong.

And with access to GMB insights via their integrations or white label reports generated by Brightlocal’s own Google Analytics module on top of these necessities - anyone can succeed when it comes to running an effective business.

Local Search Audit

BrightLocal's Local SEO Audit Tool is a comprehensive audit that provides actionable insights on 6 areas of your optimization efforts: On-site, Off-site, Search Rankings, Citations and GoogleMyBusiness, and Social Media. Plus each section offers the overall score from “Good” all the way down to “Poor."

If you're running your own digital marketing agency then BrightLocal lets you brand their reports to give them more personalization.

GMB Audit

BrightLocal's GMB audit is a great way to finally see all your ranking signals in one place such as:

  • Site Authority
  • Review count
  • Citations
  • Photos
  • Links
  • Categories
  • Rankings

You also get side-by-side comparisons of competitor profiles to determine where they are outperforming you and can make improvements accordingly.

In addition, they provide insight into citation gaps - giving more data points so that informed decisions may be made by business owners who want to take advantage of organic listings without paying an arm or leg.

With three times the GMB insights available than before - everything is under one roof instead of going from spreadsheet downloads over here to manual reviews there.

The tool will show you the categories that are being used by top-ranked businesses. If it’s relevant, you can use the information to increase your brand's visibility and online presence.

Track Search Rankings

BrightLocal tracks your local rankings, but it’s not just straight organic ones. It also monitors mobile and map rankings so you can get a complete picture of how far up the list you are in different areas (and on which platform).

This is the definitive tool to see where you rank in any location. Google, Yahoo, and Bing all have rankings for your business. They will also show how much an SEO campaign has improved over time as well as let you know if it's paying off with mobile visibility ranking reports too.

This powerful SEO tool not only tracks your rankings, but also the ranking of citations. This info will show you how well search engines are finding your business and where they're coming from.

Multi-location businesses rejoice! This software offers a central way to compare rankings for as many of your sites as you need. Use “roll up” reports that show how any site performs at specific search terms, and use the data from each report to help guide SEO decisions in every location.

Local Citations

Citations are a must-have in this day and age. They allow individuals to find your company online with ease, which is crucial for any Local SEO strategy.

Your customers will find it much easier to locate you if they see that you’re available nearby on their map or search engine results page. Fortunately, BrightLocal makes getting citations easy.

The software works tirelessly to ensure that your business is always listed in the best possible places. With multiple services, such as manual citation cleanup and building new citations on sites where they don’t exist, it makes getting listings easy for you.

Along with distribution of NAP data through local aggregators and creation of Google My Business (GMB) or Bing Local Listings if needed, it removes duplicate listings from all location-based search engines so your company can be easily found by potential customers anywhere.

BrightLocal will automatically claim and verify your business information on data aggregators such as Neustar Localeze, Acxiom, and InfoUSA. You'll be in the driver's seat by controlling what these directories display about you.

The company is proud that it partners with some of the biggest multi-location businesses across the globe, so if you have multiple locations they will take care of all your needs. They have the expertise to optimize all of your sites and make sure that they rank well in local search results.

The process of getting a citation for your company can be tedious, but it's important to have one. The software makes this task easier by providing you with the information and tools that are needed to create citations across 10 different countries.

The days of guessing if your business is up-to-date with local citations are over. With BrightLocal's citation tracker, you can now track weekly growth and monitor competitor’s performance to stay ahead in the game.

One of the most important aspects to ranking in local search is an accurate NAP across your listing. The citation tracker helps spot potential problems that can hurt a company's rank, including inconsistent branding and mismatched addresses on different websites.

The Citation Tracker will help you monitor your listings, identify duplicate entries and see where to get more citations for better rankings. Plus it enables users to "spy" on their competitors' SEO citation sources so they can follow suit.

You can easily become more organized with your campaigns by being able to add notes and statuses.

reputation management brightlocal

Reputation Manager

BrightLocal is a great tool that can help you build an unbeatable 5-star reputation. It helps you earn more reviews on the sites that matter and makes it easy to reply back to customer reviews.

The review tool offers a feedback funnel that shows you the number of people who have received your request for a review, those who clicked through and those who left their opinion.

The tool monitors reviews on 21 US review sites, 18 UK review sites, 15 Canadian review sites and 11 Australian websites.

Social media integration

Some believe that happiness is being able to connect with your customers on social media. The integration of Facebook and Twitter makes it easier for you to track the performance, as well as engage with a wider audience over your business.

agency features lead gen brightlocal

Agency Features

The agency feature is perfect for all sizes. Local SEO agencies can use the tools to improve results for their clients and provide white-label options so you can brand the reports and data with the company logo.

White-Label Location Dashboard

The white-label location dashboard does more than just pull together all of your data in one place. With its easy interface, you can customize and tailor the information to what is most important for each client - whether it be Google My Business reports or something else that they requested specifically from you.

Lead Generation

The clever LeadGen widget can convert your website visitors into clients. Just add the widget to a page on your site so prospects can create their own personalized branded search audit for their websites, and then contact you if they want an upgrade from Local SEO expert to digital marketing agency client.

You can choose from three options to advertise your widget: sidebar, panel or popup. The side-by-side format is perfect for those who want a quick and concise layout that doesn't take up too much space on their site.

You'll never have to worry about missing a lead ever again with the software's all-inclusive list of features. You can read messages and see Local SEO audits from one convenient location.

pricing brightlocal


With three tiers of monthly prices and a 14-day free trial option, BrightLocal is the perfect choice for any business owner looking to improve their online reputation.

The first level of service is Single Business. This costs $29 per month and includes most of the features that have been covered, excluding the LeadGen widget and the white-label reporting.

For $20 more each month, you can get Multi Business for $49 which will give access to additional search ranking reports, more keyword usage statistics, the Lead Gen widget and white label reporting.

If your company needs even more services, such as full API access and more reports, then you should be considering SEO Pro level at the affordable price of only $79 per month.

BrightLocal is a highly affordable, user-friendly service that caters to your every need. They offer custom solutions at various price points depending on your needs and budget requirements. You can save money by signing up with them annually rather than paying month-to-month.

brightlocal review recommendation

BrightLocal Review - My Recommendation

BrightLocal is a one-stop shop for all your SEO needs. This tool gives you the ability to track rankings, audit citations and report on local SEO efforts with an easy white label reporting option that will give you more control over how much of this data gets shared publicly or privately.

With its multi-location features, it's no surprise why BrightLocal has become so popular and why it’s becoming an integral tool in the local marketer’s toolbox.

You get a free trial for 14 days so you can be sure it's what you're looking for. If any of these benefits and features sound appealing to you, then I encourage you to take advantage of their free trial today.

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