If you’re a business owner in today’s world – a world that’s increasingly going digital, then there’s a huge chance that you’ve heard of a landing page.
These are standalone websites that people “land” on after clicking on a link included in social media pages, email marketing, or other similar places on the Internet. Check out one of our highest converting landing page here on our own ScottHall.co website by clicking here.
Created specifically to further your marketing strategy or advertising campaign, landing pages are designed to get individuals to take action, encouraging them to purchase whatever it is that they’re offering or to leave their contact details.
How Do You Find The Best Landing Page Builder Software?
There are also some that offer exclusive deals, such as hefty discounts or a buy-one-take-one promo.
The Benefits of a Landing Page
Landing pages play a critical role in any business – helping drive traffic, generate leads, and increase your audience base.
They have also been proven to be instrumental in vastly improving your SEO, optimizing it to allow for a better position in the search engine rankings.
What is Landing Page Software?
With all these incredible advantages, it’s safe to say that businesses today would be lost without them. But if landing pages are extremely important, then why aren’t they being used more?
Especially by independent entrepreneurs and small businesses, both of whom whose operations would stand to gain a lot from all the benefits that these pages bring to the table.
For one thing, most people fall into the trap of thinking that they are difficult to create, thanks to the particular kind of copy that it contains, as well as the forms that are usually found on it.
More importantly, though, there is a misconception that they’re challenging to maintain – after all, these have to be regularly changed and updated to keep up with the products or services that you’re offering and the changing demands of customers.
This is so from the truth, though, thanks to the many incredible software programs out there that will allow you to conceptualize, design, and develop your very own Landing Page, without requiring any knowledge of coding or website development.
They’re also easy and straightforward to use, which means that even the least tech-savvy of business owners will be able to enjoy the benefits of a Landing Page in no time at all.
Who Should Use This Software?
In the simplest of terms – everyone. It goes without saying that a lot of people will stand to gain from using page builders.
They’re indispensable for entrepreneurs and business owners running marketing campaigns on Facebook Ads and Google Ads, as well as those aggressively testing their current set of advertisements.
To add to that, businesses selling rather expensive products with a lot of selling points and customer testimonials would also do well to have one.
The Best Landing Page Builder Software of 2021
So, are you ready to create a landing page that will help your business achieve its goals, taking it to even greater heights of success?
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Let's check out the most popular software platforms to help you build landing pages that convert.
AWeber
Founded in 1998, AWeber is used by over 100,000 businesses today, thanks to their whole slew of incredible benefits.
One of the most popular tools for entrepreneurs looking to take their business to the next level, AWeber is largely considered to be the simplest solution for creating, designing, and sending e-newsletters. It allows the user to easily capture data from a mailing list, which they can then use to further their email marketing strategies.
Besides improving your email marketing campaigns, it also comes with a powerful landing page builder, which users can take advantage of to really boost their advertising efforts.
It integrates perfectly with your AWeber mailing list so that anyone who fills out your landing page offer, automatically joins your email list without having to do any extra work.
Instapage
Without a doubt, Instapage is an incredible digital tool that makes creating effective Landing Pages so much easier to do, thanks to their beautiful, professional-looking, and well-designed templates.
Additionally, it allows for easy customization and editing, which means that even the least tech-savvy of users will be able to create an effective and aesthetically-pleasing Landing Page in just a few clicks.
With its advanced builder software that’s easy to use, as well as a ton of tools that make gathering and analyzing data so much easier, it’s clear that the hype surrounding Instapage is well-deserved.
More than that, though, their excellent customer service, responsive live chat channel, and top-notch mobile support make them a premier choice for business owners everywhere.
Unbounce
If you want an effective yet affordable way to create a Landing Page, then Unbounce would be your best bet.
Its drag-and-drop builder is extremely straightforward to use and doesn’t require prior knowledge of coding, nor specialized design software programs.
Users can also take advantage of the hundreds of different templates that they offer, as well as their WordPress plugin that streamlines the publishing process on the blogging platform.
However, many also prefer Unbounce because of how it goes beyond building Landing Pages.
For instance, the software also provides extensive A/B testing campaigns, allowing users to quickly identify which marketing campaigns would help them further their own goals.
Additionally, it also features an AI-powered conversion tool that gives you insight into how your Landing Page should look for maximum effectiveness.
Leadpages
Popular among small and medium-sized businesses, Leadpages is a cost-effective software program that allows users to easily build an unlimited set of Landing Pages, pop-ups, and alert bars
This helps them push out an endless stream of marketing campaigns – an undoubtedly beneficial feature that makes for a quicker way to increase an audience business.
Additionally, Leadpages also offers packages that provide text campaigns, split testing, online sales and payments, advanced integrations, and so much more.
With these seemingly limitless set of benefits, it’s easy to see why Leadpages is the top choice for many business owners.
GetResponse
Those who want a one-stop-shop for all their digital and online requirements would do well to check out GetResponse – a powerful software program that provides a whole host of features that range from Landing Pages and sales funnels to e-commerce and webinars.
Their subscription plans don’t come with exorbitant price tags and are definitely way cheaper than their competitors. This, combined with the many incredible tools that they offer, means that users will undoubtedly get their money’s worth.
More importantly, any Landing Page built with GetResponse can automatically be integrated with a wide range of analytics tools, including Facebook Pixel and Google Analytics.
This allows for an easier way to track the effectiveness – and success – of your marketing campaigns, which means that you’ll be able to quickly change anything that’s not working or ramp up those that are providing excellent results.
GroovePages
Proclaimed as a cutting-edge Landing Page, website, and funnel builder, GroovePages is undoubtedly one of the best in the industry. Its popularity has been skyrocketing through the years, thanks to its set of incredibly powerful tools that allow for a ton of functionality.
Many love them for their professional-looking templates and easy building software, as well as the high-converting funnels that can be created using their program. More than that, though, users can get started for free, which is definitely a huge plus.
However, what sets GroovePages apart from the rest of its competitors is the fact that they power their system using VUE.JS, a revolutionary Javascript framework that makes every single one of their pages load much quicker.
Without a doubt, this would be a massive advantage for any business, given how fast technology and the Internet evolve these days.
Wishpond
Those looking for a single platform capable of meeting all their digital marketing needs will certainly love Wishpond, a software whose popularity has grown so much over the past few years, due to its whole slew of amazing and practical features.
Besides its powerful SEO optimization tools that make websites friendlier to Google and its algorithms, it also allows for the creation of creative and eye-catching Landing Pages that do nothing but convert visitors into leads.
More importantly, Wishpond can easily be integrated with a variety of third-party apps, such as MailChimp and Salesforce, which means that users no longer have to spend a ton of time and effort trying to figure out how to seemingly execute their marketing strategies.
Their subscription plans may not be the most affordable but they’re definitely worth every penny, given the many features that Wishpond carries.
HubSpot
Perhaps one of the most well-known online marketing software programs is HubSpot, which has been a mainstay in the industry since it was first launched in 2006.
Over the years, the platform has expanded the features that users can take advantage of, introducing tools for Customer Relationship Management (CRM) and Sales, both of which add a whole new dimension to your business operations.
However, it’s their feature-rich and intuitive Landing Page builder that definitely takes the cake. This software is slick, easy-to-use, and suitable for a wide range of businesses, regardless of how big their teams are or the number of pages that they’re looking to build.
It also comes equipped with a set of advanced analytic tools and powerful testing software that allows users to effortlessly optimize their pages, helping them capture as many leads as possible.
With these incredible features, you can create a beautifully-designed and effective Landing Page in a matter of minutes.
Thrive Themes
If your online marketing campaigns are all focused on lead conversion, then you’ll definitely benefit from Thrive Themes, given the many tools and features that they place at the user’s disposal.
For instance, their software boasts of an entire suite of conversion-friendly products, such as Thrive Architect and Thrive Optimize, which allows for easy website building and testing, respectively.
More than that, though, the templates that they have are considered to be some of the most intuitively-designed and eye-catching out there, which guarantees you a spectacular Landing Page with high conversion rates.
However, what truly sets them apart from the rest of the competition are their integration tools and price points. Thrive Themes is available at a one-off price that comes with lifetime updates, which means that in the future you won’t suddenly wake up to a huge business expense.
Additionally, every single one of their products can be well-integrated with each other and with third-party apps, allowing you to take advantage of a wide range of benefits. I
It goes without saying that all these will definitely help you hit your key success indicators and achieve your business goals.
ClickFunnels
Largely considered to be the pioneer of online sales funnels, ClickFunnels is an amazing digital tool that allows for an easier and more straightforward way of building Landing Pages, no matter what industry you’re in.
They have managed to make a name for themselves in the industry, thanks to their extremely versatile and powerful features that include top-notch email capturing and split testing.
To add to that, users can also take payments right inside their platform, which many find to be their biggest advantage.
Having been started only in 2014, ClickFunnels is relatively a newcomer to the field but they’ve already been applauded by the likes of Forbes Magazine for “silently revolutionizing” online marketing.
They make even the most complicated of digital marketing tools and concepts accessible to the average business owner, which is why many have credited it to be the driving force behind their success.
Final Thoughts
In today’s business landscape, having a Landing Page is practically non-negotiable and every company would do well to have several of them in their arsenal.
Besides generating leads and increasing your customer base, it will also allow you to solidify your brand, raising awareness for the range of products and services that you offer.
If you’re a bit intimidated by the prospect of creating a Landing Page, though, then these builders are here to help.
Every single one of the abovementioned makes the entire process easy and straightforward to do, which means that you’ll be able to launch an effective and high-converting Landing Page, even if you aren’t technologically proficient.
Many entrepreneurs and business owners have benefitted from working with these Landing Page builder software programs – make sure that your brand will be one of them too.
