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AI For Marketing

Operational AI Sequencing: Why the Order You Add AI Matters

AI makes it very easy to start with the tool. You see a demo, recognize something your business does every day, and suddenly another subscription looks like the obvious next move. I think that’s backwards.

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Operational AI Sequencing: Why the Order You Add AI Matters

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About Scott...

I write about digital content marketing and SaaS scaling platforms for entrepreneurs and small business, in addition to managing enterprise software (Search/AI/ML) accounts in the finserv sector. As a content marketer and search engine expert, my book on social media 'The Blog Ahead' was published in 2006.


I previously co-founded a search engine firm powering multimedia insight results for Fortune 500 companies including Disney, the NYTimes Digital and IAC. Although I'm based in New York, NY, you can follow my digital marketing content on YouTube, Facebook and Twitter.

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AI makes it very easy to start with the tool.

An AI rulebook is a single page that spells out

AI takes a task off your plate, and that leftover

An AI role redesign starts with one employee’s actual week,

”

Heard On The Street...

Brian Anderson

CEO, Media Mash

"Scott's connections in the media and execution in technology make him the 'Go To' expert in content marketing and search. For any business needing an edge in their online visibility and conversion (traffic and sales), I highly recommend him."

Marc Schulman

CEO at Advocate Consulting Group, LLC

"When I met Scott Hall, I had no idea the type of impact he'd have on our firm. We've now used him in two more ventures where 'In-Quarter' turnarounds in terms of Digital ROI were realized. Bring him in as your Digital Marketing Capitalist!"

ScottHall.co
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