Are you aware that micro-influencers have a big impact on social media marketing with their smaller but highly engaged social media followings? Studies show that micro-influencers have 60% higher engagement rates than their macro-influencer counterparts.This
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I write about digital content marketing and SaaS scaling platforms for entrepreneurs and small business, in addition to managing enterprise software (Search/AI/ML) accounts in the finserv sector. As a content marketer and search engine expert, my book on social media 'The Blog Ahead' was published in 2006.
I previously co-founded a search engine firm powering multimedia insight results for Fortune 500 companies including Disney, the NYTimes Digital and IAC. Although I'm based in New York, NY, you can follow my digital marketing content on YouTube, Facebook and Twitter.
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CEO, Media Mash
"Scott's connections in the media and execution in technology make him the 'Go To' expert in content marketing and search. For any business needing an edge in their online visibility and conversion (traffic and sales), I highly recommend him."
CEO at Advocate Consulting Group, LLC
"When I met Scott Hall, I had no idea the type of impact he'd have on our firm. We've now used him in two more ventures where 'In-Quarter' turnarounds in terms of Digital ROI were realized. Bring him in as your Digital Marketing Capitalist!"